Imatge de la portada

Geschichtspolitik als Unternehmenskommunikation

There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what wa...

Descripció completa

Guardat en:
Autor principal: Roelevink, Eva-Maria
Format: Online
Idioma:alemany
Publicat: De Gruyter 2023
Matèries:
Friedrich Krupp
(company) corporate history
corporate communicatioN
National Socialism
public relations
thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTK Industrialisation and industrial history
thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTW Cold wars and proxy conflicts
thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPF Political ideologies and movements::JPFQ Far-right political ideologies and movements
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history
Accés en línia:ONIX_20230704_9783111207193_42
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Sumari:There is hardly any other German company that was so polarizing in the twentieth century as Krupp. Publicly, "Krupp haters" and "Krupp fans" exchanged high-profile punches. Roelevink delves into this conflict, inquiring into the history policy of the company and showing to what extent and in what way Krupp was actively involved in the public negotiation of its own image.

Ítems similars