The Space between Look and Read
Unleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a...
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| Autor Principal: | |
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| Formato: | Online |
| Idioma: | inglés |
| Publicado: |
The MIT Press
2023
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| Subjects: | |
| Acceso en liña: | ONIX_20230731_9780262374309_24 |
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| _version_ | 1869529587133710336 |
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| author | Hagan, Susan M. |
| author_browse | Hagan, Susan M. |
| author_facet | Hagan, Susan M. |
| author_sort | Hagan, Susan M. |
| collection | Directory of Open Access Books |
| description | Unleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems. |
| format | Online |
| id | doab-20.500.12854ir-111590 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | The MIT Press |
| publisherStr | The MIT Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1115902024-03-23T21:37:08Z The Space between Look and Read Hagan, Susan M. Communication Design Complementary Meaning Cross-modal Design Framework Image Interaction Design Inter-play Motion Design Multimodal Multimodality Ties Time-motion Typography Visual Rhetoric thema EDItEUR::A The Arts::AG The Arts: treatments and subjects::AGA History of art thema EDItEUR::6 Style qualifiers::6P Styles (P)::6PD Postmodernism thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKC Graphic design thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies Unleashing the potential that can be found in the space between words and images.Designers have long understood that image, text, and typeface can work together to produce new meanings, creating semiotic registers impossible to achieve with image or text alone. In The Space Between Look and Read, a study of complementary meaning in design, Susan Hagan presents a framework, called Inter-play, which explains how these new meanings emerge. Inter-play is not simply an analytical tool; it is also a method for using complementary meaning to encourage critical thinking in design audiences. Drawing from cognitive psychology, art theory, discourse analysis, design, and rhetoric, Hagan breaks down the synthesis of looking and reading into a complex series of registers, which are revealed through examples of excellent design. Thus, the book is both a theoretical exploration of how designers communicate and a casebook in communication well achieved. From the physiology of vision to the limits of language, from Allan Paivio to Uwe Loesch, The Space Between Look and Read expands our understanding of complementary design and argues that by engaging audiences through multiple cognitive registers, complementary design serves as a cognitive tool, helping audiences reach new conclusions about complex problems. 2023-07-31T10:54:18Z 2023-07-31T10:54:18Z 2023 book ONIX_20230731_9780262374309_24 9780262374309 9780262545471 https://directory.doabooks.org/handle/20.500.12854/111590 eng Design Thinking, Design Theory image/jpeg n/a https://doi.org/10.7551/mitpress/12476.001.0001 The MIT Press The MIT Press 10.7551/mitpress/12476.001.0001 10.7551/mitpress/12476.001.0001 ae0cf962-f685-4933-93d1-916defa5123d 9780262374309 9780262545471 The MIT Press 242 Cambridge open access |
| spellingShingle | Communication Design Complementary Meaning Cross-modal Design Framework Image Interaction Design Inter-play Motion Design Multimodal Multimodality Ties Time-motion Typography Visual Rhetoric thema EDItEUR::A The Arts::AG The Arts: treatments and subjects::AGA History of art thema EDItEUR::6 Style qualifiers::6P Styles (P)::6PD Postmodernism thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKC Graphic design thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies Hagan, Susan M. The Space between Look and Read |
| title | The Space between Look and Read |
| title_full | The Space between Look and Read |
| title_fullStr | The Space between Look and Read |
| title_full_unstemmed | The Space between Look and Read |
| title_short | The Space between Look and Read |
| title_sort | space between look and read |
| topic | Communication Design Complementary Meaning Cross-modal Design Framework Image Interaction Design Inter-play Motion Design Multimodal Multimodality Ties Time-motion Typography Visual Rhetoric thema EDItEUR::A The Arts::AG The Arts: treatments and subjects::AGA History of art thema EDItEUR::6 Style qualifiers::6P Styles (P)::6PD Postmodernism thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKC Graphic design thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| topic_facet | Communication Design Complementary Meaning Cross-modal Design Framework Image Interaction Design Inter-play Motion Design Multimodal Multimodality Ties Time-motion Typography Visual Rhetoric thema EDItEUR::A The Arts::AG The Arts: treatments and subjects::AGA History of art thema EDItEUR::6 Style qualifiers::6P Styles (P)::6PD Postmodernism thema EDItEUR::A The Arts::AK Design, Industrial and commercial arts, illustration::AKC Graphic design thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| url | ONIX_20230731_9780262374309_24 |
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