Chapter Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition

this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta pu...

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Hlavní autor:	ottone, andrea
Médium:	Online
Jazyk:	angličtina
Vydáno:	Firenze University Press 2023
Témata:	book history publishing planning Venetian economic history the Giunti publishing house thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
On-line přístup:	ONIX_20230803_9791221500929_26
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!