Fashion Communication in the Digital Age

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, manage...

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स्वरूप: Online
भाषा:अंग्रेज़ी
प्रकाशित: Springer Nature 2023
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ऑनलाइन पहुंच:ONIX_20230814_9783031385414_34
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collection Directory of Open Access Books
description This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.
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spelling doab-20.500.12854ir-1128482025-03-24T07:11:31Z Fashion Communication in the Digital Age Sabatini, Nadzeya Sádaba, Teresa Tosi, Alessandro Neri, Veronica Cantoni, Lorenzo Marketing Media Industry Visual Communication Visual Culture Digital Age This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation. 2023-08-17T04:32:15Z 2023-08-17T04:32:15Z 2023-08-14T15:56:31Z 2023 book ONIX_20230814_9783031385414_34 OCN: 1117875931 https://library.oapen.org/handle/20.500.12657/75415 9783031385414 9783031385407 https://directory.doabooks.org/handle/20.500.12854/112848 eng Springer Proceedings in Business and Economics open access image/jpeg image/jpeg image/jpeg n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/75415/1/978-3-031-38541-4.pdf https://library.oapen.org/bitstream/20.500.12657/75415/1/978-3-031-38541-4.pdf https://library.oapen.org/bitstream/20.500.12657/75415/1/978-3-031-38541-4.pdf Springer Nature Springer Nature Switzerland 10.1007/978-3-031-38541-4 10.1007/978-3-031-38541-4 9fa3421d-f917-4153-b9ab-fc337c396b5a ad89d249-f103-4431-a6b8-875231bab122 9783031385414 9783031385407 Springer Nature Switzerland 317 Cham [...] open access
spellingShingle Marketing
Media Industry
Visual Communication
Visual Culture
Digital Age
Fashion Communication in the Digital Age
title Fashion Communication in the Digital Age
title_full Fashion Communication in the Digital Age
title_fullStr Fashion Communication in the Digital Age
title_full_unstemmed Fashion Communication in the Digital Age
title_short Fashion Communication in the Digital Age
title_sort fashion communication in the digital age
topic Marketing
Media Industry
Visual Communication
Visual Culture
Digital Age
topic_facet Marketing
Media Industry
Visual Communication
Visual Culture
Digital Age
url ONIX_20230814_9783031385414_34