The Rise of Mass Advertising
This book is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising circa 1840–1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledg...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Online |
| Idioma: | anglès |
| Publicat: |
Oxford University Press
2023
|
| Matèries: | |
| Accés en línia: | OCN: 1314430492 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| _version_ | 1869517220229414912 |
|---|---|
| author | Rosenberg, Anat |
| author_browse | Rosenberg, Anat |
| author_facet | Rosenberg, Anat |
| author_sort | Rosenberg, Anat |
| collection | Directory of Open Access Books |
| description | This book is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising circa 1840–1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era’s most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted, itself closely related to concepts of boundaries, was undermined as enchanted experiences multiplied with the transformation of everyday environments by advertising. Non-rational ontologies and a play of mystery became apparent, involving possibilities for metamorphoses, magical efficacy, animated environments, affective connections between humans and things, imaginary worlds and fantasies that informed mundane lifed. These disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising’s cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. |
| format | Online |
| id | doab-20.500.12854ir-114195 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Oxford University Press |
| publisherStr | Oxford University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1141952025-03-20T04:46:56Z The Rise of Mass Advertising Rosenberg, Anat advertising, legal history, enchantment, disenchantment, boundary work, history of the press, history of the poster, quackery, gambling, indecency, advertising psychology, modernity, history of capitalism This book is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising circa 1840–1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era’s most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted, itself closely related to concepts of boundaries, was undermined as enchanted experiences multiplied with the transformation of everyday environments by advertising. Non-rational ontologies and a play of mystery became apparent, involving possibilities for metamorphoses, magical efficacy, animated environments, affective connections between humans and things, imaginary worlds and fantasies that informed mundane lifed. These disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising’s cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. 2023-10-05T04:00:47Z 2023-10-05T04:00:47Z 2023-10-04T10:18:18Z 2022 book OCN: 1314430492 https://library.oapen.org/handle/20.500.12657/76537 https://directory.doabooks.org/handle/20.500.12854/114195 eng open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/76537/1/9780192858917.pdf https://library.oapen.org/bitstream/20.500.12657/76537/1/9780192858917.pdf https://library.oapen.org/bitstream/20.500.12657/76537/1/9780192858917.pdf Oxford University Press 10.1093/oso/9780192858917.001.0001 10.1093/oso/9780192858917.001.0001 db4e319f-ca9f-449a-bcf2-37d7c6f885b1 Gerda Henkel Foundation Israel Science Foundation b61300eb-fb65-4e94-9169-fcdbc4f22eed 7b594309-7322-4938-b810-989a6a6d4872 427 Oxford open access |
| spellingShingle | advertising, legal history, enchantment, disenchantment, boundary work, history of the press, history of the poster, quackery, gambling, indecency, advertising psychology, modernity, history of capitalism Rosenberg, Anat The Rise of Mass Advertising |
| title | The Rise of Mass Advertising |
| title_full | The Rise of Mass Advertising |
| title_fullStr | The Rise of Mass Advertising |
| title_full_unstemmed | The Rise of Mass Advertising |
| title_short | The Rise of Mass Advertising |
| title_sort | rise of mass advertising |
| topic | advertising, legal history, enchantment, disenchantment, boundary work, history of the press, history of the poster, quackery, gambling, indecency, advertising psychology, modernity, history of capitalism |
| topic_facet | advertising, legal history, enchantment, disenchantment, boundary work, history of the press, history of the poster, quackery, gambling, indecency, advertising psychology, modernity, history of capitalism |
| url | OCN: 1314430492 |
| work_keys_str_mv | AT rosenberganat theriseofmassadvertising AT rosenberganat riseofmassadvertising |