Conducting Research Surveys via E-mail and the Web
Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this bo...
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| Main Authors: | , , |
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| Formato: | Online |
| Idioma: | inglés |
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RAND Corporation
2023
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| Subjects: | |
| Acceso en liña: | ONIX_20231005_9780833032263_259 |
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| _version_ | 1869530585171492864 |
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| author | Schonlau, Matthias Fricker, Ronald D. Elliott, Marc N. |
| author_browse | Elliott, Marc N. Fricker, Ronald D. Schonlau, Matthias |
| author_facet | Schonlau, Matthias Fricker, Ronald D. Elliott, Marc N. |
| author_sort | Schonlau, Matthias |
| collection | Directory of Open Access Books |
| description | Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high. |
| format | Online |
| id | doab-20.500.12854ir-114485 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | RAND Corporation |
| publisherStr | RAND Corporation |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1144852024-04-04T19:18:53Z Conducting Research Surveys via E-mail and the Web Schonlau, Matthias Fricker, Ronald D. Elliott, Marc N. General Science thema EDItEUR::P Mathematics and Science::PD Science: general issues Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high. 2023-10-05T10:07:20Z 2023-10-05T10:07:20Z 2002 book ONIX_20231005_9780833032263_259 9780833032263 9780833031105 https://directory.doabooks.org/handle/20.500.12854/114485 eng image/jpeg n/a https://www.jstor.org/stable/10.7249/MR1480RC RAND Corporation 10.7249/MR1480RC 10.7249/MR1480RC 47ac0b54-b121-491c-a9c8-5ca6776e27cb 9780833032263 9780833031105 open access |
| spellingShingle | General Science thema EDItEUR::P Mathematics and Science::PD Science: general issues Schonlau, Matthias Fricker, Ronald D. Elliott, Marc N. Conducting Research Surveys via E-mail and the Web |
| title | Conducting Research Surveys via E-mail and the Web |
| title_full | Conducting Research Surveys via E-mail and the Web |
| title_fullStr | Conducting Research Surveys via E-mail and the Web |
| title_full_unstemmed | Conducting Research Surveys via E-mail and the Web |
| title_short | Conducting Research Surveys via E-mail and the Web |
| title_sort | conducting research surveys via e mail and the web |
| topic | General Science thema EDItEUR::P Mathematics and Science::PD Science: general issues |
| topic_facet | General Science thema EDItEUR::P Mathematics and Science::PD Science: general issues |
| url | ONIX_20231005_9780833032263_259 |
| work_keys_str_mv | AT schonlaumatthias conductingresearchsurveysviaemailandtheweb AT frickerronaldd conductingresearchsurveysviaemailandtheweb AT elliottmarcn conductingresearchsurveysviaemailandtheweb |