Medicines as a Service

The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services that improve access and adherence to prescription drugs for common chronic conditions. Such innovation beyond drug development is consistent with the...

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Detalles Bibliográficos
Main Authors: Mattke, Soeren, Klautzer, Lisa, Mengistu, Tewodaj
Formato: Online
Idioma:inglés
Publicado: RAND Corporation 2023
Subjects:
Acceso en liña:ONIX_20231005_9780833076465_783
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Summary:The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services that improve access and adherence to prescription drugs for common chronic conditions. Such innovation beyond drug development is consistent with the core capabilities of large pharmaceutical companies and has the potential to achieve profit levels similar to those of its traditional models.