Searching for Information Online

This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools—Google Trends, Google AdWords, and Google Correlate—that can be used to access and analyze readily available, anon...

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Autors principals: Jahedi, Salar, Wenger, Jennie W., Yeung, Douglas
Format: Online
Idioma:anglès
Publicat: RAND Corporation 2023
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Accés en línia:ONIX_20231005_9780833094445_1402
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