Kinematic Rhetoric
Joddy Murray, in “Kinematic Rhetoric," puts forward a theory of rhetoric that adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “time-affect" images provides a complex and nuanced theory for composing...
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| Fformat: | Online |
| Iaith: | Saesneg |
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Anthem Press
2023
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| Pynciau: | |
| Mynediad Ar-lein: | ONIX_20231005_9781785273339_1835 |
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Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| _version_ | 1869523239469842432 |
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| author | Murray, Joddy |
| author_browse | Murray, Joddy |
| author_facet | Murray, Joddy |
| author_sort | Murray, Joddy |
| collection | Directory of Open Access Books |
| description | Joddy Murray, in “Kinematic Rhetoric," puts forward a theory of rhetoric that adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “time-affect" images provides a complex and nuanced theory for composing that builds upon his earlier concept of “nondiscursive texts." By turning to Deleuze’s work on cinema, Murray presents the “time-affect image," which “generates" and amplifies affectivity through duration and motion, and is the key concept in this rhetorical theory. Motion, he argues, creates meaning that is independent of the content and, like all images, carries with it the potential for persuasion through the affective domain. |
| format | Online |
| id | doab-20.500.12854ir-116092 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Anthem Press |
| publisherStr | Anthem Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1160922024-03-24T21:08:40Z Kinematic Rhetoric Murray, Joddy Language & Literature Philosophy thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics thema EDItEUR::C Language and Linguistics::CB Language: reference and general::CBW Writing and editing guides thema EDItEUR::C Language and Linguistics::CF Linguistics::CFA Philosophy of language Joddy Murray, in “Kinematic Rhetoric," puts forward a theory of rhetoric that adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “time-affect" images provides a complex and nuanced theory for composing that builds upon his earlier concept of “nondiscursive texts." By turning to Deleuze’s work on cinema, Murray presents the “time-affect image," which “generates" and amplifies affectivity through duration and motion, and is the key concept in this rhetorical theory. Motion, he argues, creates meaning that is independent of the content and, like all images, carries with it the potential for persuasion through the affective domain. 2023-10-05T10:56:03Z 2023-10-05T10:56:03Z 2020 book ONIX_20231005_9781785273339_1835 9781785273339 https://directory.doabooks.org/handle/20.500.12854/116092 eng image/jpeg Attribution-NonCommercial 4.0 International https://www.jstor.org/stable/10.2307/j.ctvr695gt Anthem Press 10.2307/j.ctvr695gt 10.2307/j.ctvr695gt 59273844-64fe-49c8-95f1-50c944bee7e9 9781785273339 open access |
| spellingShingle | Language & Literature Philosophy thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics thema EDItEUR::C Language and Linguistics::CB Language: reference and general::CBW Writing and editing guides thema EDItEUR::C Language and Linguistics::CF Linguistics::CFA Philosophy of language Murray, Joddy Kinematic Rhetoric |
| title | Kinematic Rhetoric |
| title_full | Kinematic Rhetoric |
| title_fullStr | Kinematic Rhetoric |
| title_full_unstemmed | Kinematic Rhetoric |
| title_short | Kinematic Rhetoric |
| title_sort | kinematic rhetoric |
| topic | Language & Literature Philosophy thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics thema EDItEUR::C Language and Linguistics::CB Language: reference and general::CBW Writing and editing guides thema EDItEUR::C Language and Linguistics::CF Linguistics::CFA Philosophy of language |
| topic_facet | Language & Literature Philosophy thema EDItEUR::C Language and Linguistics::CF Linguistics::CFG Semantics, discourse analysis, stylistics thema EDItEUR::C Language and Linguistics::CB Language: reference and general::CBW Writing and editing guides thema EDItEUR::C Language and Linguistics::CF Linguistics::CFA Philosophy of language |
| url | ONIX_20231005_9781785273339_1835 |
| work_keys_str_mv | AT murrayjoddy kinematicrhetoric |