Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need...

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Aineistotyyppi:	Online
Kieli:	englanti
Julkaistu:	Bentham Science Publishers 2023
Aiheet:	Experimentation, Methodology, Consumer Mind, Consumer Behavior, Research methods, Marketing, New product and services development, Content optimization
Linkit:	ONIX_20230831_9781608052844_9
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!