Branding the Middle East
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historic...
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| 格式: | Online |
|---|---|
| 語言: | 英语 |
| 出版: |
De Gruyter
2023
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| 主題: | |
| 在線閱讀: | ONIX_20231020_9783110741100_18 |
| 標簽: |
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| _version_ | 1869514010730168320 |
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| collection | Directory of Open Access Books |
| description | This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space. |
| format | Online |
| id | doab-20.500.12854ir-122357 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | De Gruyter |
| publisherStr | De Gruyter |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1223572025-03-24T01:48:46Z Branding the Middle East Wippel, Steffen Middle East North Africa Branding Image building This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space. 2023-11-17T10:13:49Z 2023-11-17T10:13:49Z 2023-10-20T15:25:06Z 2023 book ONIX_20231020_9783110741100_18 OCN: 1402835124 https://library.oapen.org/handle/20.500.12657/76913 9783110741100 9783110740622 9783110741155 https://directory.doabooks.org/handle/20.500.12854/122357 eng Studies on Modern Orient open access image/jpeg image/jpeg image/jpeg n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/76913/1/9783110741100.pdf https://library.oapen.org/bitstream/20.500.12657/76913/1/9783110741100.pdf https://library.oapen.org/bitstream/20.500.12657/76913/1/9783110741100.pdf De Gruyter De Gruyter 10.1515/9783110741100 10.1515/9783110741100 af2fbfcc-ee87-43d8-a035-afb9d7eef6a5 Bundesministerium für Bildung und Forschung 5cb0e793-9d8a-4b83-9ee6-25b062467484 9783110741100 9783110740622 9783110741155 De Gruyter 660 Berlin/Boston [...] open access |
| spellingShingle | Middle East North Africa Branding Image building Branding the Middle East |
| title | Branding the Middle East |
| title_full | Branding the Middle East |
| title_fullStr | Branding the Middle East |
| title_full_unstemmed | Branding the Middle East |
| title_short | Branding the Middle East |
| title_sort | branding the middle east |
| topic | Middle East North Africa Branding Image building |
| topic_facet | Middle East North Africa Branding Image building |
| url | ONIX_20231020_9783110741100_18 |