Brand Management

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenge...

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Natura:	Online
Lingua:	inglese
Pubblicazione:	IntechOpen 2023
Soggetti:	consumer, critical success factors, marketing communication, stakeholder theory, entrepreneurs thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Accesso online:	ONIX_20231201_9789535135982_675
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