The Evolution of Media Communication

Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that...

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Médium: Online
Jazyk:angličtina
Vydáno: IntechOpen 2023
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On-line přístup:ONIX_20231201_9789535131984_951
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collection Directory of Open Access Books
description Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.
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spelling doab-20.500.12854ir-1298422024-03-28T18:40:58Z The Evolution of Media Communication Peña Acuña, Beatriz social media, politics, education, mindfulness, teaching, journalism thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics. 2023-12-01T16:16:25Z 2023-12-01T16:16:25Z 2017 book ONIX_20231201_9789535131984_951 9789535131984 9789535131977 9789535148111 https://directory.doabooks.org/handle/20.500.12854/129842 eng image/jpeg n/a https://www.intechopen.com/books/5736 https://mts.intechopen.com/storage/books/5736/authors_book/authors_book.pdf IntechOpen IntechOpen 10.5772/65166 10.5772/65166 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9789535131984 9789535131977 9789535148111 IntechOpen 102 open access
spellingShingle social media, politics, education, mindfulness, teaching, journalism
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
The Evolution of Media Communication
title The Evolution of Media Communication
title_full The Evolution of Media Communication
title_fullStr The Evolution of Media Communication
title_full_unstemmed The Evolution of Media Communication
title_short The Evolution of Media Communication
title_sort evolution of media communication
topic social media, politics, education, mindfulness, teaching, journalism
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
topic_facet social media, politics, education, mindfulness, teaching, journalism
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
url ONIX_20231201_9789535131984_951