When the Nerds Go Marching In
When the Nerds Go Marching In shows how digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content a...
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| Autore principale: | |
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| Natura: | Online |
| Lingua: | inglese |
| Pubblicazione: |
Oxford University Press
2023
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| Soggetti: | |
| Accesso online: | OCN: 1150814717 |
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| _version_ | 1869516329558474752 |
|---|---|
| author | Gibson, Rachel K. |
| author_browse | Gibson, Rachel K. |
| author_facet | Gibson, Rachel K. |
| author_sort | Gibson, Rachel K. |
| collection | Directory of Open Access Books |
| description | When the Nerds Go Marching In shows how digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations—the United Kingdom, Australia, France, and the United States—the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty-year period. The chapters reveal how these countries have followed a four-phase model of digital campaign development which begins with experimentation, and is followed by a period of standardization and professionalization. Subsequent phases focus on increasingly strategic activities around the mobilization of activists and supporters, before switching to micro-targeted mobilizing of individual voters. The changes are mapped over time in each country from the perspective of both the campaigners (supply side), and that of voters (demand side), and the four nations are compared in terms of how far and fast they have moved through the developmental cycle. As well as providing the most comprehensive narrative charting the evolution of digital campaigning from its inception in the mid-1990s, the book also offers important insights into the national conditions that have been most conducive to its diffusion. Finally, based on the findings from the most recent phase of development, the book speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections. |
| format | Online |
| id | doab-20.500.12854ir-132120 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Oxford University Press |
| publisherStr | Oxford University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1321202025-03-20T16:19:53Z When the Nerds Go Marching In Gibson, Rachel K. digital campaign, normalization, equalization, e-politics, internet campaign, web campaign, cyber-campaign, online campaign, hypernormality When the Nerds Go Marching In shows how digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations—the United Kingdom, Australia, France, and the United States—the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty-year period. The chapters reveal how these countries have followed a four-phase model of digital campaign development which begins with experimentation, and is followed by a period of standardization and professionalization. Subsequent phases focus on increasingly strategic activities around the mobilization of activists and supporters, before switching to micro-targeted mobilizing of individual voters. The changes are mapped over time in each country from the perspective of both the campaigners (supply side), and that of voters (demand side), and the four nations are compared in terms of how far and fast they have moved through the developmental cycle. As well as providing the most comprehensive narrative charting the evolution of digital campaigning from its inception in the mid-1990s, the book also offers important insights into the national conditions that have been most conducive to its diffusion. Finally, based on the findings from the most recent phase of development, the book speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections. 2023-12-21T04:04:49Z 2023-12-21T04:04:49Z 2023-12-20T12:33:57Z 2020 book OCN: 1150814717 https://library.oapen.org/handle/20.500.12657/86260 9780195397789 9780195397796 9780190949044 https://directory.doabooks.org/handle/20.500.12854/132120 eng Oxford Studies in Digital Politics open access image/jpeg image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/86260/1/Gibson_When%20the%20Nerds.pdf https://library.oapen.org/bitstream/20.500.12657/86260/1/Gibson_When%20the%20Nerds.pdf https://library.oapen.org/bitstream/20.500.12657/86260/1/Gibson_When%20the%20Nerds.pdf https://library.oapen.org/bitstream/20.500.12657/86260/1/Gibson_When%20the%20Nerds.pdf Oxford University Press 10.1093/oso/9780195397789.001.0001 10.1093/oso/9780195397789.001.0001 db4e319f-ca9f-449a-bcf2-37d7c6f885b1 University of Manchester a897f645-c917-4be8-a0db-e8b3f64cac47 9780195397789 9780195397796 9780190949044 321 New York open access |
| spellingShingle | digital campaign, normalization, equalization, e-politics, internet campaign, web campaign, cyber-campaign, online campaign, hypernormality Gibson, Rachel K. When the Nerds Go Marching In |
| title | When the Nerds Go Marching In |
| title_full | When the Nerds Go Marching In |
| title_fullStr | When the Nerds Go Marching In |
| title_full_unstemmed | When the Nerds Go Marching In |
| title_short | When the Nerds Go Marching In |
| title_sort | when the nerds go marching in |
| topic | digital campaign, normalization, equalization, e-politics, internet campaign, web campaign, cyber-campaign, online campaign, hypernormality |
| topic_facet | digital campaign, normalization, equalization, e-politics, internet campaign, web campaign, cyber-campaign, online campaign, hypernormality |
| url | OCN: 1150814717 |
| work_keys_str_mv | AT gibsonrachelk whenthenerdsgomarchingin |