La ética en la publicidad de las empresas multinacionales

This article contains issues related to ethics in the advertising activities of multinational companies, particularly those related to misleading and irresponsible advertising, possible calls for attention affecting specific social groups and the competitive market. The objective of the research is...

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Autori principali: Rivadeneira-Moreira, Julio César, Cheve Chiluisa, Alejandra Andrea, Kuffo Cevallos, Kenneth Johao, Solórzano Vélez, Hilda Valeria
Natura: Online
Lingua:spagnolo
Pubblicazione: Editorial Grupo AEA 2024
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Accesso online:https://directory.doabooks.org/handle/20.500.12854/133766
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