A Comunicação da Responsabilidade Social Corporativa: Um Desafio das Organizações Contemporâneas
The primary objective of this work is to facilitate the advancement and dissemination of knowledge about the emerging area of corporate social responsibility communication. Corporate social responsibility encompasses the policies and practices an organisation adopts to address the needs of its diffe...
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| Main Authors: | , |
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| Format: | Online |
| Language: | Portuguese |
| Published: |
UMinho Editora
2024
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| Subjects: | |
| Online Access: | https://directory.doabooks.org/handle/20.500.12854/134327 |
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| Summary: | The primary objective of this work is to facilitate the advancement and dissemination of knowledge about the emerging area of corporate social responsibility communication. Corporate social responsibility encompasses the policies and practices an organisation adopts to address the needs of its different stakeholders, and its adoption has been rising in recent decades. Thus, there’s a pressing need to conduct in-depth research on this specific theme within the realm of organisational communication. In this context, we present a theoretical framework and a model aimed at comprehensively addressing corporate social responsibility communication. |
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