Strategic Communication – Contemporary Perspectives

Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication –...

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Autors principals:	Alghasi, Sharam, Conings Vanvik, Ester, Barland, Jens, Falkheimer, Jesper, Pedersen Dahlen, Øystein, Diers-Lawson, Audra, Grit Fredheim, Nanna Alida, Hiram Jensen, Helge, Johannessen, Magne, Kalsnes, Bente, Karlsen, Faltin, Kavtaradze, Lasha, Krumsvik, Arne H., Nilsen, Anders, Pettersen, Lene, Blytt Sandstad, Bård, Laumb Stampe, Peder, Valaker, Sigmund, Merete Viken, Tonje
Format:	Online
Idioma:	anglès
Publicat:	Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2024
Matèries:	societal aspects of communcations, market logic, business logic, organization, leadership, strategic communications thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMB Management: leadership and motivation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy
Accés en línia:	OCN: 1437954174
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