Strategic Innovative Marketing and Tourism
This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debat...
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| Định dạng: | Online |
|---|---|
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Springer Nature
2024
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| Những chủ đề: | |
| Truy cập trực tuyến: | ONIX_20240613_9783031510380_2 |
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| _version_ | 1869519618198994944 |
|---|---|
| collection | Directory of Open Access Books |
| description | This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics. |
| format | Online |
| id | doab-20.500.12854ir-138897 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature |
| publisherStr | Springer Nature |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1388972025-07-18T09:46:11Z Strategic Innovative Marketing and Tourism Kavoura, Androniki Borges-Tiago, Teresa Tiago, Flavio Strategic Innovative Marketing Tourism Management Marketing Communication Social Media Machine Learning Digital Technologies eCommerce Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics. 2024-06-14T04:12:41Z 2024-06-14T04:12:41Z 2024-06-13T13:27:24Z 2024 book ONIX_20240613_9783031510380_2 https://library.oapen.org/handle/20.500.12657/90880 9783031510380 9783031510373 https://directory.doabooks.org/handle/20.500.12854/138897 eng Springer Proceedings in Business and Economics open access image/jpeg n/a https://library.oapen.org/bitstream/20.500.12657/90880/1/978-3-031-51038-0.pdf Springer Nature Springer Nature Switzerland 10.1007/978-3-031-51038-0 10.1007/978-3-031-51038-0 9fa3421d-f917-4153-b9ab-fc337c396b5a 9868ba1d-472c-4aa5-9c00-b77cafaac782 372c83e8-fd6b-467f-b6fc-fa21859f776c 9783031510380 9783031510373 Springer Nature Switzerland 1044 Cham [...] University of West Attica Πανεπιστήμιο Δυτικής Αττικής 10.13039/501100021718 open access |
| spellingShingle | Strategic Innovative Marketing Tourism Management Marketing Communication Social Media Machine Learning Digital Technologies eCommerce Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability Strategic Innovative Marketing and Tourism |
| title | Strategic Innovative Marketing and Tourism |
| title_full | Strategic Innovative Marketing and Tourism |
| title_fullStr | Strategic Innovative Marketing and Tourism |
| title_full_unstemmed | Strategic Innovative Marketing and Tourism |
| title_short | Strategic Innovative Marketing and Tourism |
| title_sort | strategic innovative marketing and tourism |
| topic | Strategic Innovative Marketing Tourism Management Marketing Communication Social Media Machine Learning Digital Technologies eCommerce Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability |
| topic_facet | Strategic Innovative Marketing Tourism Management Marketing Communication Social Media Machine Learning Digital Technologies eCommerce Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability |
| url | ONIX_20240613_9783031510380_2 |