The Hipster Economy

Today, being authentic has become an aspiration and an imperative. The notion of authenticity shapes the consumption habits of individuals in the most diverse contexts such as food and drinks, clothing, music, tourism and the digital sphere, even leading to the resurgence of apparently obsolescent m...

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Kaituhi matua: Gerosa, Alessandro
Hōputu: Online
Reo:Ingarihi
I whakaputaina: UCL Press 2024
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Urunga tuihono:https://library.oapen.org/handle/20.500.12657/91226
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author Gerosa, Alessandro
author_browse Gerosa, Alessandro
author_facet Gerosa, Alessandro
author_sort Gerosa, Alessandro
collection Directory of Open Access Books
description Today, being authentic has become an aspiration and an imperative. The notion of authenticity shapes the consumption habits of individuals in the most diverse contexts such as food and drinks, clothing, music, tourism and the digital sphere, even leading to the resurgence of apparently obsolescent modes of production such as craft. It also significantly transforms urban areas, their local economies and development. The Hipster Economy analyses this complex set of related phenomena to argue that the quest for authenticity has been a driver of Western societies from the emersion of capitalism and industrial society to today. From this premise, the book advances multiple original contributions. First, it explains why and how authenticity has become a fundamental value orienting consumers' taste in late modern capitalism; second, it proposes a novel conceptualisation of the aesthetic regime of consumption; third, the book constitutes the first detailed analysis of the resurgence of the neo-craft industries, their entrepreneurs, and the economic imaginary of consumption underpinning them, and fourth, it analyses how the hipster economy is impacting the urban space, favouring new logic of urban development with contrasting outcomes. Praise for The Hipster Economy ‘The term “hipster” usually evokes frivolity, while the concept of “authenticity” has been studied so extensively it’s getting hard to find a novel use for it. In this lovely new book, Gerosa has given hipsterism the serious analysis it deserves. Through clear, unforced writing, he convincingly reveals the importance of a distinct form of hipster aesthetics, one based on authentic experience, for today’s consumption-based economy. Gerosa has successfully enlivened the conversations around authenticity and started new ones around late capitalism’s regimes of accumulation. This book is a fine achievement.’ Richard E. Ocejo, CUNY Graduate Center and John Jay College ‘The Hipster Economy is a very welcome addition to sociological discussions of authenticity and consumer culture. Ethnographic vignettes of “crafty capitalism” and passionate “taste dealers” enliven a theoretically rich argument that hipsterism should be treated not as a subculture, but as an aesthetic regime typifying contemporary life. Using the “hipster” as a lens, Gerosa provides a masterful tour of post-Fordist changes to modes of capitalism, patterns of urban development, and the material practices and subjective experiences of work, while charting the long-term development and contemporary expression of authenticity as a master narrative in consumer culture.’ Jennifer Smith Maguire, Sheffield Hallam University
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spelling doab-20.500.12854ir-1394652024-07-05T04:17:24Z The Hipster Economy Gerosa, Alessandro economy;sociology;culture;society;marketing;consumption;business;aesthetics thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSD Urban communities thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Today, being authentic has become an aspiration and an imperative. The notion of authenticity shapes the consumption habits of individuals in the most diverse contexts such as food and drinks, clothing, music, tourism and the digital sphere, even leading to the resurgence of apparently obsolescent modes of production such as craft. It also significantly transforms urban areas, their local economies and development. The Hipster Economy analyses this complex set of related phenomena to argue that the quest for authenticity has been a driver of Western societies from the emersion of capitalism and industrial society to today. From this premise, the book advances multiple original contributions. First, it explains why and how authenticity has become a fundamental value orienting consumers' taste in late modern capitalism; second, it proposes a novel conceptualisation of the aesthetic regime of consumption; third, the book constitutes the first detailed analysis of the resurgence of the neo-craft industries, their entrepreneurs, and the economic imaginary of consumption underpinning them, and fourth, it analyses how the hipster economy is impacting the urban space, favouring new logic of urban development with contrasting outcomes. Praise for The Hipster Economy ‘The term “hipster” usually evokes frivolity, while the concept of “authenticity” has been studied so extensively it’s getting hard to find a novel use for it. In this lovely new book, Gerosa has given hipsterism the serious analysis it deserves. Through clear, unforced writing, he convincingly reveals the importance of a distinct form of hipster aesthetics, one based on authentic experience, for today’s consumption-based economy. Gerosa has successfully enlivened the conversations around authenticity and started new ones around late capitalism’s regimes of accumulation. This book is a fine achievement.’ Richard E. Ocejo, CUNY Graduate Center and John Jay College ‘The Hipster Economy is a very welcome addition to sociological discussions of authenticity and consumer culture. Ethnographic vignettes of “crafty capitalism” and passionate “taste dealers” enliven a theoretically rich argument that hipsterism should be treated not as a subculture, but as an aesthetic regime typifying contemporary life. Using the “hipster” as a lens, Gerosa provides a masterful tour of post-Fordist changes to modes of capitalism, patterns of urban development, and the material practices and subjective experiences of work, while charting the long-term development and contemporary expression of authenticity as a master narrative in consumer culture.’ Jennifer Smith Maguire, Sheffield Hallam University 2024-07-05T04:17:23Z 2024-07-05T04:17:23Z 2024-07-04T09:14:11Z 2024 book https://library.oapen.org/handle/20.500.12657/91226 9781800086081 9781800086074 9781800086098 https://directory.doabooks.org/handle/20.500.12854/139465 eng open access image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/91226/1/9781800086067.pdf UCL Press 10.14324/111.9781800086067 10.14324/111.9781800086067 29b9f0a3-1b0d-4bdd-99d7-b4d3432d7fcc 9781800086081 9781800086074 9781800086098 143 London open access
spellingShingle economy;sociology;culture;society;marketing;consumption;business;aesthetics
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSD Urban communities
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Gerosa, Alessandro
The Hipster Economy
title The Hipster Economy
title_full The Hipster Economy
title_fullStr The Hipster Economy
title_full_unstemmed The Hipster Economy
title_short The Hipster Economy
title_sort hipster economy
topic economy;sociology;culture;society;marketing;consumption;business;aesthetics
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSD Urban communities
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
topic_facet economy;sociology;culture;society;marketing;consumption;business;aesthetics
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSD Urban communities
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
url https://library.oapen.org/handle/20.500.12657/91226
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