Meme Marketing in Social Media

Meme marketing has become a common media practice in the advertising industry. Many companies advertise on social media using memes to generate attention for their brands, products and services and to signal that they are part of the digital media culture. However, the use of memes is fraught with r...

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Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριος συγγραφέας:	Pauliks, Kevin
Μορφή:	Online
Γλώσσα:	Γερμανικά
Έκδοση:	Büchner-Verlag 2024
Θέματα:	memes; advertising; social media; Marshall McLuhan; praxeology; media philosophy; branded content; online marketing; trademark law; copyright; Instagram; WhatsApp; meme marketing; corporate memes thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSG Online marketing / Social media marketing
Διαθέσιμο Online:	https://library.oapen.org/handle/20.500.12657/92220
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