Strategie instytucji kultury wobec niezadowolenia i bojkotów konsumenckich
Nowadays, the phenomenon of dissatisfaction occurs much more often than a decade ago. Consumers with access to modern sources of information, social media and other buyers are more able to precise their own expectations towards the offer. One of the biggest challenges facing modern businesses are cu...
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| 格式: | Online |
| 語言: | 波兰语 |
| 出版: |
Wydawnictwo Uniwersytetu Łódzkiego
2024
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| 主題: | |
| 在線閱讀: | ONIX_20240716_9788383310794_190 |
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| _version_ | 1869518062421540864 |
|---|---|
| author | Modliński, Artur |
| author_browse | Modliński, Artur |
| author_facet | Modliński, Artur |
| author_sort | Modliński, Artur |
| collection | Directory of Open Access Books |
| description | Nowadays, the phenomenon of dissatisfaction occurs much more often than a decade ago. Consumers with access to modern sources of information, social media and other buyers are more able to precise their own expectations towards the offer. One of the biggest challenges facing modern businesses are customers’ boycotts. They can be defined as a market phenomena where people who can stop or limit their use of the offer, or affect the current audience of a company, do this to express their dissatisfaction and force companies to change their non-approved practices. The book presents the boycott mechanism on the contemporary market and depicts how it develops in cultural organization and what impact it has its functioning. |
| format | Online |
| id | doab-20.500.12854ir-140719 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1407192024-07-16T11:58:13Z Strategie instytucji kultury wobec niezadowolenia i bojkotów konsumenckich Modliński, Artur boycott crisis management conflict management social media digital society Nowadays, the phenomenon of dissatisfaction occurs much more often than a decade ago. Consumers with access to modern sources of information, social media and other buyers are more able to precise their own expectations towards the offer. One of the biggest challenges facing modern businesses are customers’ boycotts. They can be defined as a market phenomena where people who can stop or limit their use of the offer, or affect the current audience of a company, do this to express their dissatisfaction and force companies to change their non-approved practices. The book presents the boycott mechanism on the contemporary market and depicts how it develops in cultural organization and what impact it has its functioning. 2024-07-16T11:58:08Z 2024-07-16T11:58:08Z 2019 book ONIX_20240716_9788383310794_190 9788383310794 9788383310800 https://directory.doabooks.org/handle/20.500.12854/140719 pol Zarządzanie image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/624 Wydawnictwo Uniwersytetu Łódzkiego electronic 10.18778/8142-619-0 Nowadays, the phenomenon of dissatisfaction occurs much more often than a decade ago. Consumers with access to modern sources of information, social media and other buyers are more able to precise their own expectations towards the offer. One of the biggest challenges facing modern businesses are customers’ boycotts. They can be defined as a market phenomena where people who can stop or limit their use of the offer, or affect the current audience of a company, do this to express their dissatisfaction and force companies to change their non-approved practices. The book presents the boycott mechanism on the contemporary market and depicts how it develops in cultural organization and what impact it has its functioning. 10.18778/8142-619-0 83bfe9c9-323d-4283-b087-d859fd9af314 9788383310794 9788383310800 electronic open access |
| spellingShingle | boycott crisis management conflict management social media digital society Modliński, Artur Strategie instytucji kultury wobec niezadowolenia i bojkotów konsumenckich |
| title | Strategie instytucji kultury wobec niezadowolenia i bojkotów konsumenckich |
| title_full | Strategie instytucji kultury wobec niezadowolenia i bojkotów konsumenckich |
| title_fullStr | Strategie instytucji kultury wobec niezadowolenia i bojkotów konsumenckich |
| title_full_unstemmed | Strategie instytucji kultury wobec niezadowolenia i bojkotów konsumenckich |
| title_short | Strategie instytucji kultury wobec niezadowolenia i bojkotów konsumenckich |
| title_sort | strategie instytucji kultury wobec niezadowolenia i bojkotow konsumenckich |
| topic | boycott crisis management conflict management social media digital society |
| topic_facet | boycott crisis management conflict management social media digital society |
| url | ONIX_20240716_9788383310794_190 |
| work_keys_str_mv | AT modlinskiartur strategieinstytucjikulturywobecniezadowoleniaibojkotowkonsumenckich |