Tactical Publishing
How to level up to the next transformative phase of publishing—with a critical methodology that transcends the dichotomy of paper and digital media production.Publishing is experiencing one of the most transformative phases in its history. In Tactical Publishing, a sequel to Post-Digital Print, Ales...
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| Format: | Online |
| Idioma: | anglès |
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The MIT Press
2024
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| Accés en línia: | ONIX_20241025_9780262375016_70 |
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| _version_ | 1869518303444074496 |
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| author | Ludovico, Alessandro |
| author_browse | Ludovico, Alessandro |
| author_facet | Ludovico, Alessandro |
| author_sort | Ludovico, Alessandro |
| collection | Directory of Open Access Books |
| description | How to level up to the next transformative phase of publishing—with a critical methodology that transcends the dichotomy of paper and digital media production.Publishing is experiencing one of the most transformative phases in its history. In Tactical Publishing, a sequel to Post-Digital Print, Alessandro Ludovico explores the forces driving this historical phase, highlighting the tremendous opportunities it presents. Our task, he believes, is to develop an alternative publishing system that transcends the dichotomy between paper and digital media. He focuses first on the two activities on which publishing is premised—reading and writing (with an emphasis onwriting machines and post-truth in the latter)—and then deconstructs the concept, proposing alternative strategies inspired by recent practices and unconventional uses of technology. Ludovico shows how the radical and strategic use of print in the past can serve as the basis for our transition to the next phase of publishing. He argues that the new ecology of publishing should be based on three main elements: the stimulation of our senses, the role of software in forming the publishing infrastructure, and the importance of archives. During this transition from the current post-digital phase to the next phase, independent publishers and artists, as well as readers and machines, will enable new structures and actions that realize the potential of publishing and the preservation of content, thereby enriching social practices. The author also considers the crucial social role played by new forms of libraries, as artists and publishers shape the coming publishing world in its various manifestations. Combining analytical accounts of tactical strategies with examples from artworks and experimental practices, the book concludes with a manifesto for publishing in the twenty-first century and an appendix with a selection of one hundred publications representing the “periodic table” of future publishing. |
| format | Online |
| id | doab-20.500.12854ir-146692 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | The MIT Press |
| publisherStr | The MIT Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1466922024-10-25T13:17:06Z Tactical Publishing Ludovico, Alessandro Publishing print graphic design communication, piracy artificial intelligence generative library archive post-truth digital publishing fake alternative publishing newspapers network book publishing accessibility thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPJ Coding theory and cryptology thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP1 Publishing and book trade How to level up to the next transformative phase of publishing—with a critical methodology that transcends the dichotomy of paper and digital media production.Publishing is experiencing one of the most transformative phases in its history. In Tactical Publishing, a sequel to Post-Digital Print, Alessandro Ludovico explores the forces driving this historical phase, highlighting the tremendous opportunities it presents. Our task, he believes, is to develop an alternative publishing system that transcends the dichotomy between paper and digital media. He focuses first on the two activities on which publishing is premised—reading and writing (with an emphasis onwriting machines and post-truth in the latter)—and then deconstructs the concept, proposing alternative strategies inspired by recent practices and unconventional uses of technology. Ludovico shows how the radical and strategic use of print in the past can serve as the basis for our transition to the next phase of publishing. He argues that the new ecology of publishing should be based on three main elements: the stimulation of our senses, the role of software in forming the publishing infrastructure, and the importance of archives. During this transition from the current post-digital phase to the next phase, independent publishers and artists, as well as readers and machines, will enable new structures and actions that realize the potential of publishing and the preservation of content, thereby enriching social practices. The author also considers the crucial social role played by new forms of libraries, as artists and publishers shape the coming publishing world in its various manifestations. Combining analytical accounts of tactical strategies with examples from artworks and experimental practices, the book concludes with a manifesto for publishing in the twenty-first century and an appendix with a selection of one hundred publications representing the “periodic table” of future publishing. 2024-10-25T13:17:04Z 2024-10-25T13:17:04Z 2023 book ONIX_20241025_9780262375016_70 9780262375016 9780262542050 https://directory.doabooks.org/handle/20.500.12854/146692 eng Leonardo image/jpeg n/a https://doi.org/10.7551/mitpress/12104.001.0001 The MIT Press The MIT Press 10.7551/mitpress/12104.001.0001 10.7551/mitpress/12104.001.0001 ae0cf962-f685-4933-93d1-916defa5123d 9780262375016 9780262542050 The MIT Press 336 Cambridge open access |
| spellingShingle | Publishing graphic design communication, piracy artificial intelligence generative library archive post-truth digital publishing fake alternative publishing newspapers network book publishing accessibility thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPJ Coding theory and cryptology thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP1 Publishing and book trade Ludovico, Alessandro Tactical Publishing |
| title | Tactical Publishing |
| title_full | Tactical Publishing |
| title_fullStr | Tactical Publishing |
| title_full_unstemmed | Tactical Publishing |
| title_short | Tactical Publishing |
| title_sort | tactical publishing |
| topic | Publishing graphic design communication, piracy artificial intelligence generative library archive post-truth digital publishing fake alternative publishing newspapers network book publishing accessibility thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPJ Coding theory and cryptology thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP1 Publishing and book trade |
| topic_facet | Publishing graphic design communication, piracy artificial intelligence generative library archive post-truth digital publishing fake alternative publishing newspapers network book publishing accessibility thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPJ Coding theory and cryptology thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTP Publishing industry and journalism::KNTP1 Publishing and book trade |
| url | ONIX_20241025_9780262375016_70 |
| work_keys_str_mv | AT ludovicoalessandro tacticalpublishing |