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Online Virality

This volume offers an interdisciplinary overview of online virality, exploring the circulation, reception, evolution of viral born-digital content. This phenomenon involves a combination of material, infrastructural, visual, and discursive elements, shaped by platforms, stakeholders, intermediaries,...

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Gardado en:
Formato: Online
Idioma:inglés
Publicado: De Gruyter 2024
Subjects:
Online Virality
Memes
Social Media
Digital Cultures
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society
thema EDItEUR::N History and Archaeology::NH History::NHA History: theory and methods
thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society
Acceso en liña:ONIX_20241106_9783111311371_64
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Summary:This volume offers an interdisciplinary overview of online virality, exploring the circulation, reception, evolution of viral born-digital content. This phenomenon involves a combination of material, infrastructural, visual, and discursive elements, shaped by platforms, stakeholders, intermediaries, and communities. Regulation, curation, and content moderation are also critical. The book provides a nuanced analysis of these multifaceted aspects.

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