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Multimodale Konstruktionen im „Alltagskonsumkosmos“

To which extent is the notational iconicity of text (layout, emphasis, etc.) grammatically significant? This volume provides an answer by taking an expanded cognitive-grammatical approach to examine a corpus of food packaging photos, using a combination of collection analysis and grammatical samples...

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I tiakina i:
Kaituhi matua: Dübbert, Alexander
Hōputu: Online
Reo:Tiamana
I whakaputaina: De Gruyter 2024
Ngā marau:
Cognitive (construction)
grammar
multimodality
notational iconicity
food packaging
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFD Psycholinguistics and cognitive linguistics
Urunga tuihono:ONIX_20241106_9783111386607_57
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Whakarāpopototanga:To which extent is the notational iconicity of text (layout, emphasis, etc.) grammatically significant? This volume provides an answer by taking an expanded cognitive-grammatical approach to examine a corpus of food packaging photos, using a combination of collection analysis and grammatical samples. The analysis reveals the relevance of design for the status of brand names, product names, and how they are combined with non-verbal predicates.

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