Critically Capitalist

Critically Capitalist presents an ethnography of South Korea’s asset seekers, including amateur stock investors, real estate enthusiasts, and money coaches, to demonstrate how financialized asset capitalism is sustained. As they hunt for profit margins, rent, and dividends, they simultaneously criti...

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Main Author: Kim, Bohyeong
Format: Online
Language:English
Published: University of Michigan Press 2024
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Online Access:https://library.oapen.org/handle/20.500.12657/94725
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author Kim, Bohyeong
author_browse Kim, Bohyeong
author_facet Kim, Bohyeong
author_sort Kim, Bohyeong
collection Directory of Open Access Books
description Critically Capitalist presents an ethnography of South Korea’s asset seekers, including amateur stock investors, real estate enthusiasts, and money coaches, to demonstrate how financialized asset capitalism is sustained. As they hunt for profit margins, rent, and dividends, they simultaneously critique capitalism and posit their pursuit of assets as a form of resistance. Bohyeong Kim theorizes this new spirit of capitalism in South Korea as “critical capitalism,” arguing that it reflects the popular discontent with both national development and financial neoliberalism. As a paradoxical critique and legitimation, Bohyeong Kim argues that critical capitalism valorizes the capitalist economy not through a triumphant narrative, but by highlighting the emotional wounds, destroyed communities, and oppressive tactics of modern capitalism. Drawing on multi-sited ethnography and in-depth interviews with a broad community of aspiring millionaires, Critically Capitalist illuminates how contemporary capitalism thrives by channeling discontent into financial and real estate markets, which in turn has cemented critical capitalism as the cultural and affective backbone of South Korea’s economy.
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publishDate 2024
publishDateRange 2024
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publisher University of Michigan Press
publisherStr University of Michigan Press
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spelling doab-20.500.12854ir-1479682025-07-21T15:45:05Z Critically Capitalist Kim, Bohyeong new spirit of capitalism, critical capitalism, vernacular critique, ordinary critique, the asset economy, financialization, neoliberalism, popular finance, personal finance, financial self-help, lay investors, retail investors, amateur stock investors, financial subjects, neoliberal subjects, real estate auction, multi-sited ethnography, online ethnography, social reproduction, emotional wounds, online communities, online financial communities, mass investment culture, investing advice, entrepreneurial self, self-assetization, communitarianism, South Korea thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::N History and Archaeology::NH History::NHF Asian history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::N History and Archaeology::NH History::NHF Asian history Critically Capitalist presents an ethnography of South Korea’s asset seekers, including amateur stock investors, real estate enthusiasts, and money coaches, to demonstrate how financialized asset capitalism is sustained. As they hunt for profit margins, rent, and dividends, they simultaneously critique capitalism and posit their pursuit of assets as a form of resistance. Bohyeong Kim theorizes this new spirit of capitalism in South Korea as “critical capitalism,” arguing that it reflects the popular discontent with both national development and financial neoliberalism. As a paradoxical critique and legitimation, Bohyeong Kim argues that critical capitalism valorizes the capitalist economy not through a triumphant narrative, but by highlighting the emotional wounds, destroyed communities, and oppressive tactics of modern capitalism. Drawing on multi-sited ethnography and in-depth interviews with a broad community of aspiring millionaires, Critically Capitalist illuminates how contemporary capitalism thrives by channeling discontent into financial and real estate markets, which in turn has cemented critical capitalism as the cultural and affective backbone of South Korea’s economy. 2024-11-19T04:07:35Z 2024-11-19T04:07:35Z 2024-11-18T08:56:49Z 2025 book https://library.oapen.org/handle/20.500.12657/94725 9780472077267 9780472057269 https://directory.doabooks.org/handle/20.500.12854/147968 eng Perspectives On Contemporary Korea open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial 4.0 International Attribution-NonCommercial 4.0 International Attribution-NonCommercial 4.0 International https://library.oapen.org/bitstream/20.500.12657/94725/1/9780472904877.pdf https://library.oapen.org/bitstream/20.500.12657/94725/1/9780472904877.pdf https://library.oapen.org/bitstream/20.500.12657/94725/1/9780472904877.pdf University of Michigan Press 10.3998/mpub.14418165 10.3998/mpub.14418165 b7359529-e5f7-4510-a59f-d7dafa1d4d17 9780472077267 9780472057269 203 open access
spellingShingle new spirit of capitalism, critical capitalism, vernacular critique, ordinary critique, the asset economy, financialization, neoliberalism, popular finance, personal finance, financial self-help, lay investors, retail investors, amateur stock investors, financial subjects, neoliberal subjects, real estate auction, multi-sited ethnography, online ethnography, social reproduction, emotional wounds, online communities, online financial communities, mass investment culture, investing advice, entrepreneurial self, self-assetization, communitarianism, South Korea
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups
thema EDItEUR::N History and Archaeology::NH History::NHF Asian history
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups
thema EDItEUR::N History and Archaeology::NH History::NHF Asian history
Kim, Bohyeong
Critically Capitalist
title Critically Capitalist
title_full Critically Capitalist
title_fullStr Critically Capitalist
title_full_unstemmed Critically Capitalist
title_short Critically Capitalist
title_sort critically capitalist
topic new spirit of capitalism, critical capitalism, vernacular critique, ordinary critique, the asset economy, financialization, neoliberalism, popular finance, personal finance, financial self-help, lay investors, retail investors, amateur stock investors, financial subjects, neoliberal subjects, real estate auction, multi-sited ethnography, online ethnography, social reproduction, emotional wounds, online communities, online financial communities, mass investment culture, investing advice, entrepreneurial self, self-assetization, communitarianism, South Korea
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups
thema EDItEUR::N History and Archaeology::NH History::NHF Asian history
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups
thema EDItEUR::N History and Archaeology::NH History::NHF Asian history
topic_facet new spirit of capitalism, critical capitalism, vernacular critique, ordinary critique, the asset economy, financialization, neoliberalism, popular finance, personal finance, financial self-help, lay investors, retail investors, amateur stock investors, financial subjects, neoliberal subjects, real estate auction, multi-sited ethnography, online ethnography, social reproduction, emotional wounds, online communities, online financial communities, mass investment culture, investing advice, entrepreneurial self, self-assetization, communitarianism, South Korea
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups
thema EDItEUR::N History and Archaeology::NH History::NHF Asian history
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups
thema EDItEUR::N History and Archaeology::NH History::NHF Asian history
url https://library.oapen.org/handle/20.500.12657/94725
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