Praxis politischer Kommunikation
Making a difference in a democracy and for democracy. There are ways and means to do so. This book is all about them. It describes the professionalization of political communication in Switzerland (Central Europe) since the turn of the millennium. It defines the basic concepts of strategic managemen...
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| 格式: | Online |
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| 語言: | 德语 |
| 出版: |
Nomos Verlagsgesellschaft mbH & Co. KG
2024
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| 主題: | |
| 在線閱讀: | ONIX_20241126_9783748918868_9 |
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| _version_ | 1869522432099876864 |
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| collection | Directory of Open Access Books |
| description | Making a difference in a democracy and for democracy. There are ways and means to do so. This book is all about them. It describes the professionalization of political communication in Switzerland (Central Europe) since the turn of the millennium. It defines the basic concepts of strategic management of political communication. It introduces the perspectives of public authorities, political parties, interest groups and the media. It examines practices such as public storytelling and public affairs. And it provides insights into the implementation of campaigns and media work, as well as case studies from a university program. A summary of research and teaching in political communication. And a basis for further steps towards professionalization. With contributions by Urs Bieri | Birgitta Borghoff | Oliver Classen | Philipp Dreesen | Ursina Ghilardi | Andreas Hugi | Alessandro lacono | Cloé Jans | Claude Longchamp | Claudio Looser | Claudia Nägeli | Martina Novak | Stephan Rösli | Peter Stücheli-Herlach | Colette Schneider-Stingelin | Benjamin Tommer | Vinzenz Wyss | Laura Zimmermann |
| format | Online |
| id | doab-20.500.12854ir-148216 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Nomos Verlagsgesellschaft mbH & Co. KG |
| publisherStr | Nomos Verlagsgesellschaft mbH & Co. KG |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1482162024-11-26T15:13:36Z Praxis politischer Kommunikation Stücheli-Herlach, Peter Rösli, Stephan Novak, Martina Governance, Participation, Switzerland, Lobbying, political communication, public affairs, party communication, professionalization, Campaigning, communication strategies, Political Campaigns, Executive Management, Public Storytelling, Public Affairs-Management, association communication, communication with authorities, media communication, media work, Swiss democracy thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies Making a difference in a democracy and for democracy. There are ways and means to do so. This book is all about them. It describes the professionalization of political communication in Switzerland (Central Europe) since the turn of the millennium. It defines the basic concepts of strategic management of political communication. It introduces the perspectives of public authorities, political parties, interest groups and the media. It examines practices such as public storytelling and public affairs. And it provides insights into the implementation of campaigns and media work, as well as case studies from a university program. A summary of research and teaching in political communication. And a basis for further steps towards professionalization. With contributions by Urs Bieri | Birgitta Borghoff | Oliver Classen | Philipp Dreesen | Ursina Ghilardi | Andreas Hugi | Alessandro lacono | Cloé Jans | Claude Longchamp | Claudio Looser | Claudia Nägeli | Martina Novak | Stephan Rösli | Peter Stücheli-Herlach | Colette Schneider-Stingelin | Benjamin Tommer | Vinzenz Wyss | Laura Zimmermann 2024-11-26T15:13:33Z 2024-11-26T15:13:33Z 2024 book ONIX_20241126_9783748918868_9 9783748918868 9783756013586 https://directory.doabooks.org/handle/20.500.12854/148216 ger image/png Attribution 4.0 International https://www.nomos-shop.de/de/p/praxis-politischer-kommunikation-gr-978-3-7560-1358-6 https://doi.org/10.5771/9783748918868 Nomos Verlagsgesellschaft mbH & Co. KG 10.5771/9783748918868 Making a difference in a democracy and for democracy. There are ways and means to do so. This book is all about them. It describes the professionalization of political communication in Switzerland (Central Europe) since the turn of the millennium. It defines the basic concepts of strategic management of political communication. It introduces the perspectives of public authorities, political parties, interest groups and the media. It examines practices such as public storytelling and public affairs. And it provides insights into the implementation of campaigns and media work, as well as case studies from a university program. A summary of research and teaching in political communication. And a basis for further steps towards professionalization. With contributions by Urs Bieri | Birgitta Borghoff | Oliver Classen | Philipp Dreesen | Ursina Ghilardi | Andreas Hugi | Alessandro lacono | Cloé Jans | Claude Longchamp | Claudio Looser | Claudia Nägeli | Martina Novak | Stephan Rösli | Peter Stücheli-Herlach | Colette Schneider-Stingelin | Benjamin Tommer | Vinzenz Wyss | Laura Zimmermann 10.5771/9783748918868 20c8b06d-3b2b-4af2-acda-fbcfdfea5744 9783748918868 9783756013586 191 Baden-Baden open access |
| spellingShingle | Governance, Participation, Switzerland, Lobbying, political communication, public affairs, party communication, professionalization, Campaigning, communication strategies, Political Campaigns, Executive Management, Public Storytelling, Public Affairs-Management, association communication, communication with authorities, media communication, media work, Swiss democracy thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies Praxis politischer Kommunikation |
| title | Praxis politischer Kommunikation |
| title_full | Praxis politischer Kommunikation |
| title_fullStr | Praxis politischer Kommunikation |
| title_full_unstemmed | Praxis politischer Kommunikation |
| title_short | Praxis politischer Kommunikation |
| title_sort | praxis politischer kommunikation |
| topic | Governance, Participation, Switzerland, Lobbying, political communication, public affairs, party communication, professionalization, Campaigning, communication strategies, Political Campaigns, Executive Management, Public Storytelling, Public Affairs-Management, association communication, communication with authorities, media communication, media work, Swiss democracy thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| topic_facet | Governance, Participation, Switzerland, Lobbying, political communication, public affairs, party communication, professionalization, Campaigning, communication strategies, Political Campaigns, Executive Management, Public Storytelling, Public Affairs-Management, association communication, communication with authorities, media communication, media work, Swiss democracy thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| url | ONIX_20241126_9783748918868_9 |