Chapter 3 The Polyglot Industry
This book offers a self-reflective, critical approach to the study of what is popularly known as polyglossia, charting the gradual but marked process of its commoditization over the last 20 years and offering a counterpoint to mainstream positivist treatment of serial language learning. First, from...
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| Format: | Online |
| Jezik: | angleščina |
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Taylor & Francis
2025
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| Online dostop: | https://library.oapen.org/handle/20.500.12657/96929 |
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| _version_ | 1869519173762154496 |
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| author | Yebra López, Carlos Chohan, Usman W. |
| author_browse | Chohan, Usman W. Yebra López, Carlos |
| author_facet | Yebra López, Carlos Chohan, Usman W. |
| author_sort | Yebra López, Carlos |
| collection | Directory of Open Access Books |
| description | This book offers a self-reflective, critical approach to the study of what is popularly known as polyglossia, charting the gradual but marked process of its commoditization over the last 20 years and offering a counterpoint to mainstream positivist treatment of serial language learning. First, from a diagnostic standpoint, the book examines the rise and consolidation of the Polyglot Community in the sociopolitical and economic context of its gradual transformation into and partial overlap with the Polyglot Industry and its ideological tenets (the Polyglot Matrix). Second, from a prognostic standpoint, the book posits Critical Polyglot Studies (CPS) as a much-needed counter to the many theoretical and practical shortcomings of the Polyglot Industry-cum-Matrix, presenting the main programmatic points and illustrative best practices and institutional case studies of this alternative paradigm. CPS is conceived as both a research orientation and as a strategic attempt to elicit debate and draw in a wider range of polyglossia scholars, offering readers with actionable tools to contribute to this emerging academic and activist endeavor. Constituting the first critical and systematic analysis of polyglossia as a globalized phenomenon, this book will be of interest to scholars of linguistics, cultural studies, critical theory, and sociology. |
| format | Online |
| id | doab-20.500.12854ir-150358 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1503582025-07-21T15:44:07Z Chapter 3 The Polyglot Industry Yebra López, Carlos Chohan, Usman W. Polyglot Industry,attention economy,Polyglot Community,neoliberalism,social media thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFB Sociolinguistics thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFB Sociolinguistics This book offers a self-reflective, critical approach to the study of what is popularly known as polyglossia, charting the gradual but marked process of its commoditization over the last 20 years and offering a counterpoint to mainstream positivist treatment of serial language learning. First, from a diagnostic standpoint, the book examines the rise and consolidation of the Polyglot Community in the sociopolitical and economic context of its gradual transformation into and partial overlap with the Polyglot Industry and its ideological tenets (the Polyglot Matrix). Second, from a prognostic standpoint, the book posits Critical Polyglot Studies (CPS) as a much-needed counter to the many theoretical and practical shortcomings of the Polyglot Industry-cum-Matrix, presenting the main programmatic points and illustrative best practices and institutional case studies of this alternative paradigm. CPS is conceived as both a research orientation and as a strategic attempt to elicit debate and draw in a wider range of polyglossia scholars, offering readers with actionable tools to contribute to this emerging academic and activist endeavor. Constituting the first critical and systematic analysis of polyglossia as a globalized phenomenon, this book will be of interest to scholars of linguistics, cultural studies, critical theory, and sociology. 2025-01-23T16:29:33Z 2025-01-23T16:29:33Z 2025-01-08T09:41:45Z 2025 chapter https://library.oapen.org/handle/20.500.12657/96929 9781032697741 9781032697758 https://directory.doabooks.org/handle/20.500.12854/150358 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/96929/1/9781032697772_10.4324_9781032697772-4.pdf https://library.oapen.org/bitstream/20.500.12657/96929/1/9781032697772_10.4324_9781032697772-4.pdf Taylor & Francis Routledge 10.4324/9781032697772-4 10.4324/9781032697772-4 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Critical Polyglot Studies California State University, Fullerton 54f918e7-bfc2-4392-b111-87c46cf1bc06 9781032697741 9781032697758 Routledge 52 open access |
| spellingShingle | Polyglot Industry,attention economy,Polyglot Community,neoliberalism,social media thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFB Sociolinguistics thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFB Sociolinguistics Yebra López, Carlos Chohan, Usman W. Chapter 3 The Polyglot Industry |
| title | Chapter 3 The Polyglot Industry |
| title_full | Chapter 3 The Polyglot Industry |
| title_fullStr | Chapter 3 The Polyglot Industry |
| title_full_unstemmed | Chapter 3 The Polyglot Industry |
| title_short | Chapter 3 The Polyglot Industry |
| title_sort | chapter 3 the polyglot industry |
| topic | Polyglot Industry,attention economy,Polyglot Community,neoliberalism,social media thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFB Sociolinguistics thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFB Sociolinguistics |
| topic_facet | Polyglot Industry,attention economy,Polyglot Community,neoliberalism,social media thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFB Sociolinguistics thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFB Sociolinguistics |
| url | https://library.oapen.org/handle/20.500.12657/96929 |
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