Danmu- mediated Communication and Audiovisual Translation in the Digital Age

This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The v...

Description complète

Enregistré dans:
Détails bibliographiques
Format: Online
Langue:anglais
Publié: Taylor & Francis 2025
Sujets:
Accès en ligne:https://library.oapen.org/handle/20.500.12657/97215
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
_version_ 1869529223244283904
collection Directory of Open Access Books
description This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences. This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies.
format Online
id doab-20.500.12854ir-150454
institution Directory of Open Access Books
language eng
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher Taylor & Francis
publisherStr Taylor & Francis
record_format ojs
spelling doab-20.500.12854ir-1504542025-05-01T04:11:43Z Danmu- mediated Communication and Audiovisual Translation in the Digital Age LU, SIJING LU, SIWEN Liang, Lisi Danmu,Danmaku,Digital communication,Audiovisual translation,AVT,Video-streaming platforms,Translation studies,East Asian studies,Sijing Lu,Siwen Lu,Lisi Liang This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences. This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies. 2025-01-25T09:31:43Z 2025-01-25T09:31:43Z 2025-01-15T14:01:20Z 2025 book https://library.oapen.org/handle/20.500.12657/97215 9781003475422 9781032757339 9781032757346 https://directory.doabooks.org/handle/20.500.12854/150454 eng Routledge Research in Audiovisual Translation open access Taylor & Francis Routledge 10.4324/9781003475422 10.4324/9781003475422 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers? Chapter 2 Happy Together in Cyberspace 9781003475422 9781032757339 9781032757346 Routledge open access
spellingShingle Danmu,Danmaku,Digital communication,Audiovisual translation,AVT,Video-streaming platforms,Translation studies,East Asian studies,Sijing Lu,Siwen Lu,Lisi Liang
Danmu- mediated Communication and Audiovisual Translation in the Digital Age
title Danmu- mediated Communication and Audiovisual Translation in the Digital Age
title_full Danmu- mediated Communication and Audiovisual Translation in the Digital Age
title_fullStr Danmu- mediated Communication and Audiovisual Translation in the Digital Age
title_full_unstemmed Danmu- mediated Communication and Audiovisual Translation in the Digital Age
title_short Danmu- mediated Communication and Audiovisual Translation in the Digital Age
title_sort danmu mediated communication and audiovisual translation in the digital age
topic Danmu,Danmaku,Digital communication,Audiovisual translation,AVT,Video-streaming platforms,Translation studies,East Asian studies,Sijing Lu,Siwen Lu,Lisi Liang
topic_facet Danmu,Danmaku,Digital communication,Audiovisual translation,AVT,Video-streaming platforms,Translation studies,East Asian studies,Sijing Lu,Siwen Lu,Lisi Liang
url https://library.oapen.org/handle/20.500.12657/97215