Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers?

This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The vo...

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Main Authors: Yin, Bohan, Jia, Huihuang, LU, SIJING
格式: Online
语言:英语
出版: Taylor & Francis 2025
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author Yin, Bohan
Jia, Huihuang
LU, SIJING
author_browse Jia, Huihuang
LU, SIJING
Yin, Bohan
author_facet Yin, Bohan
Jia, Huihuang
LU, SIJING
author_sort Yin, Bohan
collection Directory of Open Access Books
description This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences. This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies.
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spelling doab-20.500.12854ir-1507852025-07-21T15:44:19Z Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers? Yin, Bohan Jia, Huihuang LU, SIJING subtitling,danmu commentary,danmu subtitling,audience reception studies,semi-structured interview thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences. This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies. 2025-01-31T05:40:19Z 2025-01-31T05:40:19Z 2025-01-15T14:07:02Z 2025 chapter https://library.oapen.org/handle/20.500.12657/97216 9781032757339 9781032757346 https://directory.doabooks.org/handle/20.500.12854/150785 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/97216/1/9781003475422_10.4324_9781003475422-7.pdf https://library.oapen.org/bitstream/20.500.12657/97216/1/9781003475422_10.4324_9781003475422-7.pdf Taylor & Francis Routledge 10.4324/9781003475422-7 10.4324/9781003475422-7 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Danmu- mediated Communication and Audiovisual Translation in the Digital Age University College London ea797600-57ed-4e38-80ac-6526d339aad0 9781032757339 9781032757346 Routledge 23 open access
spellingShingle subtitling,danmu commentary,danmu subtitling,audience reception studies,semi-structured interview
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation
Yin, Bohan
Jia, Huihuang
LU, SIJING
Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers?
title Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers?
title_full Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers?
title_fullStr Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers?
title_full_unstemmed Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers?
title_short Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers?
title_sort chapter 6 can danmu enhance the watching experience for chinese viewers
topic subtitling,danmu commentary,danmu subtitling,audience reception studies,semi-structured interview
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation
topic_facet subtitling,danmu commentary,danmu subtitling,audience reception studies,semi-structured interview
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation
url https://library.oapen.org/handle/20.500.12657/97216
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