Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers?
This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The vo...
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| Main Authors: | , , |
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| 格式: | Online |
| 语言: | 英语 |
| 出版: |
Taylor & Francis
2025
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| 在线阅读: | https://library.oapen.org/handle/20.500.12657/97216 |
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| _version_ | 1869517868591218688 |
|---|---|
| author | Yin, Bohan Jia, Huihuang LU, SIJING |
| author_browse | Jia, Huihuang LU, SIJING Yin, Bohan |
| author_facet | Yin, Bohan Jia, Huihuang LU, SIJING |
| author_sort | Yin, Bohan |
| collection | Directory of Open Access Books |
| description | This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences. This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies. |
| format | Online |
| id | doab-20.500.12854ir-150785 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1507852025-07-21T15:44:19Z Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers? Yin, Bohan Jia, Huihuang LU, SIJING subtitling,danmu commentary,danmu subtitling,audience reception studies,semi-structured interview thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences. This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies. 2025-01-31T05:40:19Z 2025-01-31T05:40:19Z 2025-01-15T14:07:02Z 2025 chapter https://library.oapen.org/handle/20.500.12657/97216 9781032757339 9781032757346 https://directory.doabooks.org/handle/20.500.12854/150785 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/97216/1/9781003475422_10.4324_9781003475422-7.pdf https://library.oapen.org/bitstream/20.500.12657/97216/1/9781003475422_10.4324_9781003475422-7.pdf Taylor & Francis Routledge 10.4324/9781003475422-7 10.4324/9781003475422-7 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Danmu- mediated Communication and Audiovisual Translation in the Digital Age University College London ea797600-57ed-4e38-80ac-6526d339aad0 9781032757339 9781032757346 Routledge 23 open access |
| spellingShingle | subtitling,danmu commentary,danmu subtitling,audience reception studies,semi-structured interview thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation Yin, Bohan Jia, Huihuang LU, SIJING Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers? |
| title | Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers? |
| title_full | Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers? |
| title_fullStr | Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers? |
| title_full_unstemmed | Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers? |
| title_short | Chapter 6 Can Danmu Enhance the Watching Experience for Chinese Viewers? |
| title_sort | chapter 6 can danmu enhance the watching experience for chinese viewers |
| topic | subtitling,danmu commentary,danmu subtitling,audience reception studies,semi-structured interview thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation |
| topic_facet | subtitling,danmu commentary,danmu subtitling,audience reception studies,semi-structured interview thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation |
| url | https://library.oapen.org/handle/20.500.12657/97216 |
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