Early Media Effects Theory & the Suggestion Doctrine

While much has been written on the history of media effects research in the United States, a casual review of the literature could reasonably lead one to believe that little if any such work was conducted until the 1940s. The anthology, consisting of over 30 public domain works originally publishing...

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collection Directory of Open Access Books
description While much has been written on the history of media effects research in the United States, a casual review of the literature could reasonably lead one to believe that little if any such work was conducted until the 1940s. The anthology, consisting of over 30 public domain works originally publishing from the late 19th century to the mid-1930s, demonstrates the rich and varied study of media effects before mid-century—much of it centered on the concept of “suggestion.” What media scholars know today as “persuasion,” social psychologists of the early 1900s would have understood as the process of suggestion. The works collected in Early Media Effects Theory & the Suggestion Doctrine include the original statements on the subject from many of the leading social theorists of the age, among them figures such as Gabriel Tarde and Gustave Le Bon in France and James Baldwin, Edward Ross, and Floyd Allport in the United States.
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institution Directory of Open Access Books
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publishDate 2025
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spelling doab-20.500.12854ir-1508352025-02-03T10:19:58Z Early Media Effects Theory & the Suggestion Doctrine Parsons, Patrick Social Science / Media Studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies While much has been written on the history of media effects research in the United States, a casual review of the literature could reasonably lead one to believe that little if any such work was conducted until the 1940s. The anthology, consisting of over 30 public domain works originally publishing from the late 19th century to the mid-1930s, demonstrates the rich and varied study of media effects before mid-century—much of it centered on the concept of “suggestion.” What media scholars know today as “persuasion,” social psychologists of the early 1900s would have understood as the process of suggestion. The works collected in Early Media Effects Theory & the Suggestion Doctrine include the original statements on the subject from many of the leading social theorists of the age, among them figures such as Gabriel Tarde and Gustave Le Bon in France and James Baldwin, Edward Ross, and Floyd Allport in the United States. 2025-02-03T10:19:57Z 2025-02-03T10:19:57Z 2024 book ONIX_20250203_9781951399269_8 9781951399269 https://directory.doabooks.org/handle/20.500.12854/150835 eng image/png Attribution-NonCommercial 4.0 International https://muse.jhu.edu/book/132371 mediastudies.press ab2a2fb4-e616-4093-bc86-c1b43fa99fe8 9781951399269 330 open access
spellingShingle Social Science / Media Studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
Early Media Effects Theory & the Suggestion Doctrine
title Early Media Effects Theory & the Suggestion Doctrine
title_full Early Media Effects Theory & the Suggestion Doctrine
title_fullStr Early Media Effects Theory & the Suggestion Doctrine
title_full_unstemmed Early Media Effects Theory & the Suggestion Doctrine
title_short Early Media Effects Theory & the Suggestion Doctrine
title_sort early media effects theory the suggestion doctrine
topic Social Science / Media Studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
topic_facet Social Science / Media Studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
url ONIX_20250203_9781951399269_8