Zwischen Weltrettung und Marktfähigkeit
Ecopreneurs – founders of young start-ups with an ecologically sustainable business model – are seen as the beacons of hope for the sustainable transformation of society. With the combination of idealistic motivation, creative thinking and entrepreneurial drive that is attributed to them in social,...
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| Format: | Online |
| Langue: | allemand |
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Büchner-Verlag
2025
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| Accès en ligne: | https://library.oapen.org/handle/20.500.12657/98108 |
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| _version_ | 1869525732849352704 |
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| author | Gajewski, Eltje |
| author_browse | Gajewski, Eltje |
| author_facet | Gajewski, Eltje |
| author_sort | Gajewski, Eltje |
| collection | Directory of Open Access Books |
| description | Ecopreneurs – founders of young start-ups with an ecologically sustainable business model – are seen as the beacons of hope for the sustainable transformation of society. With the combination of idealistic motivation, creative thinking and entrepreneurial drive that is attributed to them in social, political and business discourse, they develop innovative solutions for ecological problems. With sustainable and at the same time profitable business models, they harmonize seemingly conflicting goals of environmental protection and economic growth. As part of this study, 21 ecopreneurs and their start-ups were followed over a period of several years. Eltje Gajewski illustrates the motivational structures, orientations, business practices and ways of thinking with which ecopreneurs approach their start-ups and how these change in the process of dealing with the external framework conditions. This reveals various conflicts with investors, stakeholders, legal requirements and economic policy regulations, which ecopreneurs typically deal with by making compromises to the detriment of the ecological aspects of their ventures in order to save their sustainability ideals. Contrary to common assumptions about the innovative potential of capitalism, it can be seen how ecological disruptions are slowed down on and by the market. |
| format | Online |
| id | doab-20.500.12854ir-152087 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Büchner-Verlag |
| publisherStr | Büchner-Verlag |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1520872025-07-21T15:44:46Z Zwischen Weltrettung und Marktfähigkeit Gajewski, Eltje Capitalism; Startup; Eco; eco-startup; sustainable; sociology of sustainability; sustainability; political economy; green capitalism; ecopreneurship; critique of capitalism; environmental sociology; start-up; ecopreneur thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labour thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCS Economic systems and structures::KCSA Capitalism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNP Pollution and threats to the environment::RNPG Climate change thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSA Social classes thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBA Social theory thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labour thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCS Economic systems and structures::KCSA Capitalism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNP Pollution and threats to the environment::RNPG Climate change thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSA Social classes thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBA Social theory thema EDItEUR::K Economics, Finance, Business and Management Ecopreneurs – founders of young start-ups with an ecologically sustainable business model – are seen as the beacons of hope for the sustainable transformation of society. With the combination of idealistic motivation, creative thinking and entrepreneurial drive that is attributed to them in social, political and business discourse, they develop innovative solutions for ecological problems. With sustainable and at the same time profitable business models, they harmonize seemingly conflicting goals of environmental protection and economic growth. As part of this study, 21 ecopreneurs and their start-ups were followed over a period of several years. Eltje Gajewski illustrates the motivational structures, orientations, business practices and ways of thinking with which ecopreneurs approach their start-ups and how these change in the process of dealing with the external framework conditions. This reveals various conflicts with investors, stakeholders, legal requirements and economic policy regulations, which ecopreneurs typically deal with by making compromises to the detriment of the ecological aspects of their ventures in order to save their sustainability ideals. Contrary to common assumptions about the innovative potential of capitalism, it can be seen how ecological disruptions are slowed down on and by the market. Ecopreneurs – Gründer:innen junger Startups mit ökologisch nachhaltigem Geschäftsmodell – gelten als Hoffnungsträger:innen der nachhaltigen Transformation der Gesellschaft. Mit der Verbindung von idealistischer Motivation, kreativem Denken und unternehmerischer Schaffenskraft, die ihnen in gesellschaftlichen, politischen und betriebswirtschaftlichen Diskursen zugeschrieben wird, entwickeln sie innovative Lösungen für ökologische Probleme. Mit nachhaltigen und zugleich gewinnbringenden Geschäftsmodellen harmonisieren sie scheinbar widerstreitende Ziele von Umweltschutz und Wirtschaftswachstum. Im Rahmen der vorliegenden Untersuchung wurden 21 Ecopreneurs mitsamt ihren Startups über mehrere Jahre hinweg begleitet. Eltje Gajewski veranschaulicht, mit welchen Motivationsstrukturen, Orientierungen, Unternehmenspraktiken und Denkweisen Ecopreneurs ihre Gründungen angehen und wie sich diese in der Auseinandersetzung mit den äußeren Rahmenbedingungen verändern. Dabei treten verschiedene Konflikte mit Investoren, Stakeholdern, gesetzlichen Vorgaben und wirtschaftspolitischen Regularien zutage, die die Ecopreneurs typischerweise mit Kompromissen zuungunsten der ökologischen Aspekte ihrer Unternehmungen bearbeiten, um ihre Nachhaltigkeitsideale zu retten. Entgegen gängigen Annahmen über das innovative Potenzial des Kapitalismus zeigt sich, wie ökologische Disruptionen am und durch den Markt gebremst werden. 2025-02-17T06:09:04Z 2025-02-17T06:09:04Z 2025-01-30T13:09:57Z 2025 book https://library.oapen.org/handle/20.500.12657/98108 9783963174001 https://directory.doabooks.org/handle/20.500.12854/152087 ger open access image/jpeg Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/98108/1/9783963179693_oa.pdf Büchner-Verlag 10.14631/978-3-96317-969-3 10.14631/978-3-96317-969-3 2057a33c-abe5-474a-b271-9acaf528f719 9783963174001 480 Marburg open access |
| spellingShingle | Capitalism; Startup; Eco; eco-startup; sustainable; sociology of sustainability; sustainability; political economy; green capitalism; ecopreneurship; critique of capitalism; environmental sociology; start-up; ecopreneur thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labour thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCS Economic systems and structures::KCSA Capitalism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNP Pollution and threats to the environment::RNPG Climate change thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSA Social classes thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBA Social theory thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labour thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCS Economic systems and structures::KCSA Capitalism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNP Pollution and threats to the environment::RNPG Climate change thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSA Social classes thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBA Social theory thema EDItEUR::K Economics, Finance, Business and Management Gajewski, Eltje Zwischen Weltrettung und Marktfähigkeit |
| title | Zwischen Weltrettung und Marktfähigkeit |
| title_full | Zwischen Weltrettung und Marktfähigkeit |
| title_fullStr | Zwischen Weltrettung und Marktfähigkeit |
| title_full_unstemmed | Zwischen Weltrettung und Marktfähigkeit |
| title_short | Zwischen Weltrettung und Marktfähigkeit |
| title_sort | zwischen weltrettung und marktfahigkeit |
| topic | Capitalism; Startup; Eco; eco-startup; sustainable; sociology of sustainability; sustainability; political economy; green capitalism; ecopreneurship; critique of capitalism; environmental sociology; start-up; ecopreneur thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labour thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCS Economic systems and structures::KCSA Capitalism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNP Pollution and threats to the environment::RNPG Climate change thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSA Social classes thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBA Social theory thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labour thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCS Economic systems and structures::KCSA Capitalism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNP Pollution and threats to the environment::RNPG Climate change thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSA Social classes thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBA Social theory thema EDItEUR::K Economics, Finance, Business and Management |
| topic_facet | Capitalism; Startup; Eco; eco-startup; sustainable; sociology of sustainability; sustainability; political economy; green capitalism; ecopreneurship; critique of capitalism; environmental sociology; start-up; ecopreneur thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labour thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCS Economic systems and structures::KCSA Capitalism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNP Pollution and threats to the environment::RNPG Climate change thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSA Social classes thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBA Social theory thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labour thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCS Economic systems and structures::KCSA Capitalism thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNP Pollution and threats to the environment::RNPG Climate change thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSA Social classes thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBA Social theory thema EDItEUR::K Economics, Finance, Business and Management |
| url | https://library.oapen.org/handle/20.500.12657/98108 |
| work_keys_str_mv | AT gajewskieltje zwischenweltrettungundmarktfahigkeit |