Co-creation of value with customers in a virtual environment
Co-creating value with consumers in a virtual environment is an original monograph on the Polish publishing market devoted to the issue of the competitiveness of enterprises in the context of the approach to the value creation. The author discusses issues related to the co-creating value together wi...
Պահպանված է:
| Հիմնական հեղինակ: | |
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| Ձևաչափ: | Online |
| Լեզու: | լեհերեն |
| Հրապարակվել է: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Խորագրեր: | |
| Առցանց հասանելիություն: | ONIX_20250307_9788381420846_57 |
| Ցուցիչներ: |
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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| _version_ | 1869524298048208896 |
|---|---|
| author | Laszkiewicz, Anna |
| author_browse | Laszkiewicz, Anna |
| author_facet | Laszkiewicz, Anna |
| author_sort | Laszkiewicz, Anna |
| collection | Directory of Open Access Books |
| description | Co-creating value with consumers in a virtual environment is an original monograph on the Polish publishing market devoted to the issue of the competitiveness of enterprises in the context of the approach to the value creation. The author discusses issues related to the co-creating value together with consumers, conditioned by the specificity and potential of the virtual environment. The book is a valuable source of knowledge about virtual communities and their importance in creating the company's offer and improving business innovation. Cooperation with consumers can be applied in such areas as building unique products that respond to the needs of existing and future clients, processes adapted to the specificity of individual industries and markets, and communication with the market by creating and distributing content and promoting the idea and values of the organisation. |
| format | Online |
| id | doab-20.500.12854ir-153879 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1538792025-03-07T12:26:21Z Co-creation of value with customers in a virtual environment Laszkiewicz, Anna co-creation of value cooperation with consumers product design virtual communities crowdsourcing social media Co-creating value with consumers in a virtual environment is an original monograph on the Polish publishing market devoted to the issue of the competitiveness of enterprises in the context of the approach to the value creation. The author discusses issues related to the co-creating value together with consumers, conditioned by the specificity and potential of the virtual environment. The book is a valuable source of knowledge about virtual communities and their importance in creating the company's offer and improving business innovation. Cooperation with consumers can be applied in such areas as building unique products that respond to the needs of existing and future clients, processes adapted to the specificity of individual industries and markets, and communication with the market by creating and distributing content and promoting the idea and values of the organisation. 2025-03-07T12:26:20Z 2025-03-07T12:26:20Z 2018 book ONIX_20250307_9788381420846_57 9788381420846 9788381420839 https://directory.doabooks.org/handle/20.500.12854/153879 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/673 Wydawnictwo Uniwersytetu Łódzkiego electronic 10.18778/8142-083-9 Co-creating value with consumers in a virtual environment is an original monograph on the Polish publishing market devoted to the issue of the competitiveness of enterprises in the context of the approach to the value creation. The author discusses issues related to the co-creating value together with consumers, conditioned by the specificity and potential of the virtual environment. The book is a valuable source of knowledge about virtual communities and their importance in creating the company's offer and improving business innovation. Cooperation with consumers can be applied in such areas as building unique products that respond to the needs of existing and future clients, processes adapted to the specificity of individual industries and markets, and communication with the market by creating and distributing content and promoting the idea and values of the organisation. 10.18778/8142-083-9 83bfe9c9-323d-4283-b087-d859fd9af314 9788381420846 9788381420839 electronic open access |
| spellingShingle | co-creation of value cooperation with consumers product design virtual communities crowdsourcing social media Laszkiewicz, Anna Co-creation of value with customers in a virtual environment |
| title | Co-creation of value with customers in a virtual environment |
| title_full | Co-creation of value with customers in a virtual environment |
| title_fullStr | Co-creation of value with customers in a virtual environment |
| title_full_unstemmed | Co-creation of value with customers in a virtual environment |
| title_short | Co-creation of value with customers in a virtual environment |
| title_sort | co creation of value with customers in a virtual environment |
| topic | co-creation of value cooperation with consumers product design virtual communities crowdsourcing social media |
| topic_facet | co-creation of value cooperation with consumers product design virtual communities crowdsourcing social media |
| url | ONIX_20250307_9788381420846_57 |
| work_keys_str_mv | AT laszkiewiczanna cocreationofvaluewithcustomersinavirtualenvironment |