Influence of word and picture on the image of a public figure
The research problem presented in this study concerns image communication on a verbal level and through non-textual influences. More specifically, the aim is to define what image is possible to communicate by means of words (verbal image), through pictures (visual image), and how non-textual knowled...
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| Formaat: | Online |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Online toegang: | ONIX_20250307_9788381423946_141 |
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| _version_ | 1869526814096883712 |
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| author | Barańska-Szmitko, Anna |
| author_browse | Barańska-Szmitko, Anna |
| author_facet | Barańska-Szmitko, Anna |
| author_sort | Barańska-Szmitko, Anna |
| collection | Directory of Open Access Books |
| description | The research problem presented in this study concerns image communication on a verbal level and through non-textual influences. More specifically, the aim is to define what image is possible to communicate by means of words (verbal image), through pictures (visual image), and how non-textual knowledge and perception of the text author (public image) affect his/her verbal image. The theoretical and methodological basis was Michael Fleischer’s rational constructivism. The results of the research presented in the study relate to the image of four Polish publicists: Krzysztof Varga, Piotr Zaremba, Magdalena Środa and Szymon Hołownia. The experiment formula was used. Over half a thousand respondents read columns written by the aforementioned public figures, looked at photos or recalled associations with these names in order to define verbal, visual and public image. The selection of public figures examined in the study was deliberate - the columnists chosen for the research represent different attitudes and write about different subjects. The analysis allows to determine the characteristics of particular types of images (verbal, visual, public) and how they affect one another. |
| format | Online |
| id | doab-20.500.12854ir-153962 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1539622025-03-07T12:31:08Z Influence of word and picture on the image of a public figure Barańska-Szmitko, Anna The research problem presented in this study concerns image communication on a verbal level and through non-textual influences. More specifically, the aim is to define what image is possible to communicate by means of words (verbal image), through pictures (visual image), and how non-textual knowledge and perception of the text author (public image) affect his/her verbal image. The theoretical and methodological basis was Michael Fleischer’s rational constructivism. The results of the research presented in the study relate to the image of four Polish publicists: Krzysztof Varga, Piotr Zaremba, Magdalena Środa and Szymon Hołownia. The experiment formula was used. Over half a thousand respondents read columns written by the aforementioned public figures, looked at photos or recalled associations with these names in order to define verbal, visual and public image. The selection of public figures examined in the study was deliberate - the columnists chosen for the research represent different attitudes and write about different subjects. The analysis allows to determine the characteristics of particular types of images (verbal, visual, public) and how they affect one another. 2025-03-07T12:31:03Z 2025-03-07T12:31:03Z 2019 book ONIX_20250307_9788381423946_141 9788381423946 9788381423939 https://directory.doabooks.org/handle/20.500.12854/153962 pol Communication and Media image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/507 Wydawnictwo Uniwersytetu Łódzkiego electronic 10.18778/8142-393-9 The research problem presented in this study concerns image communication on a verbal level and through non-textual influences. More specifically, the aim is to define what image is possible to communicate by means of words (verbal image), through pictures (visual image), and how non-textual knowledge and perception of the text author (public image) affect his/her verbal image. The theoretical and methodological basis was Michael Fleischer’s rational constructivism. The results of the research presented in the study relate to the image of four Polish publicists: Krzysztof Varga, Piotr Zaremba, Magdalena Środa and Szymon Hołownia. The experiment formula was used. Over half a thousand respondents read columns written by the aforementioned public figures, looked at photos or recalled associations with these names in order to define verbal, visual and public image. The selection of public figures examined in the study was deliberate - the columnists chosen for the research represent different attitudes and write about different subjects. The analysis allows to determine the characteristics of particular types of images (verbal, visual, public) and how they affect one another. 10.18778/8142-393-9 83bfe9c9-323d-4283-b087-d859fd9af314 9788381423946 9788381423939 electronic open access |
| spellingShingle | Barańska-Szmitko, Anna Influence of word and picture on the image of a public figure |
| title | Influence of word and picture on the image of a public figure |
| title_full | Influence of word and picture on the image of a public figure |
| title_fullStr | Influence of word and picture on the image of a public figure |
| title_full_unstemmed | Influence of word and picture on the image of a public figure |
| title_short | Influence of word and picture on the image of a public figure |
| title_sort | influence of word and picture on the image of a public figure |
| url | ONIX_20250307_9788381423946_141 |
| work_keys_str_mv | AT baranskaszmitkoanna influenceofwordandpictureontheimageofapublicfigure |