Chapter Public Relations 2.0 na przykładzie analizy profili bibliotek uniwersyteckich na portalu społecznościowym Facebook
The communications revolution implemented by social media has also influenced on public relations in libraries. Academic libraries, identified mainly with information and scientific activity, considered some new communications requirements of a user and the intercourses with environment via Facebook...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Online |
| Lingua: | polacco |
| Pubblicazione: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
|
| Accesso online: | ONIX_20250307_9788381423373_315 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| _version_ | 1869528283439169536 |
|---|---|
| author | Bikowska, Katarzyna |
| author_browse | Bikowska, Katarzyna |
| author_facet | Bikowska, Katarzyna |
| author_sort | Bikowska, Katarzyna |
| collection | Directory of Open Access Books |
| description | The communications revolution implemented by social media has also influenced on public relations in libraries. Academic libraries, identified mainly with information and scientific activity, considered some new communications requirements of a user and the intercourses with environment via Facebook social network. How did the choice of communications tools 2.0 influence the relations with environment and the image of discussed libraries? In order to obtain an answer, the author of the article analysed tools and contents used by university libraries profiles on Facebook. The analysis was supplemented with the description of the interview’s results, conducted with administrators of university libraries’ profiles on Facebook. |
| format | Online |
| id | doab-20.500.12854ir-154890 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1548902025-03-07T13:42:16Z Chapter Public Relations 2.0 na przykładzie analizy profili bibliotek uniwersyteckich na portalu społecznościowym Facebook Bikowska, Katarzyna The communications revolution implemented by social media has also influenced on public relations in libraries. Academic libraries, identified mainly with information and scientific activity, considered some new communications requirements of a user and the intercourses with environment via Facebook social network. How did the choice of communications tools 2.0 influence the relations with environment and the image of discussed libraries? In order to obtain an answer, the author of the article analysed tools and contents used by university libraries profiles on Facebook. The analysis was supplemented with the description of the interview’s results, conducted with administrators of university libraries’ profiles on Facebook. 2025-03-07T13:42:15Z 2025-03-07T13:42:15Z 2018 chapter ONIX_20250307_9788381423373_315 9788381423373 9788381423366 https://directory.doabooks.org/handle/20.500.12854/154890 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/946 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8142-336-6.05 The communications revolution implemented by social media has also influenced on public relations in libraries. Academic libraries, identified mainly with information and scientific activity, considered some new communications requirements of a user and the intercourses with environment via Facebook social network. How did the choice of communications tools 2.0 influence the relations with environment and the image of discussed libraries? In order to obtain an answer, the author of the article analysed tools and contents used by university libraries profiles on Facebook. The analysis was supplemented with the description of the interview’s results, conducted with administrators of university libraries’ profiles on Facebook. 10.18778/8142-336-6.05 83bfe9c9-323d-4283-b087-d859fd9af314 9788381423373 9788381423366 73-96 open access |
| spellingShingle | Bikowska, Katarzyna Chapter Public Relations 2.0 na przykładzie analizy profili bibliotek uniwersyteckich na portalu społecznościowym Facebook |
| title | Chapter Public Relations 2.0 na przykładzie analizy profili bibliotek uniwersyteckich na portalu społecznościowym Facebook |
| title_full | Chapter Public Relations 2.0 na przykładzie analizy profili bibliotek uniwersyteckich na portalu społecznościowym Facebook |
| title_fullStr | Chapter Public Relations 2.0 na przykładzie analizy profili bibliotek uniwersyteckich na portalu społecznościowym Facebook |
| title_full_unstemmed | Chapter Public Relations 2.0 na przykładzie analizy profili bibliotek uniwersyteckich na portalu społecznościowym Facebook |
| title_short | Chapter Public Relations 2.0 na przykładzie analizy profili bibliotek uniwersyteckich na portalu społecznościowym Facebook |
| title_sort | chapter public relations 2 0 na przykladzie analizy profili bibliotek uniwersyteckich na portalu spolecznosciowym facebook |
| url | ONIX_20250307_9788381423373_315 |
| work_keys_str_mv | AT bikowskakatarzyna chapterpublicrelations20naprzykładzieanalizyprofilibibliotekuniwersyteckichnaportaluspołecznosciowymfacebook |