Chapter Marketing analysis-brand values versus relationships with customers on the example of LPP
The goal and main motive for addressing the above topic was to examine the relationship between the value and image of the LPP S.A. brand and specific issues from the financial, marketing and market areas. The above research and indicated relationships show how LPP presents itself against other bran...
में बचाया:
| मुख्य लेखकों: | , , |
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| स्वरूप: | Online |
| भाषा: | पोलिश |
| प्रकाशित: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| ऑनलाइन पहुंच: | ONIX_20250307_9788382202830_992 |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| _version_ | 1869517209684934656 |
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| author | Morawska, Monika Stefaniak, Aleksandra Stolarczyk, Magdalena |
| author_browse | Morawska, Monika Stefaniak, Aleksandra Stolarczyk, Magdalena |
| author_facet | Morawska, Monika Stefaniak, Aleksandra Stolarczyk, Magdalena |
| author_sort | Morawska, Monika |
| collection | Directory of Open Access Books |
| description | The goal and main motive for addressing the above topic was to examine the relationship between the value and image of the LPP S.A. brand and specific issues from the financial, marketing and market areas. The above research and indicated relationships show how LPP presents itself against other brands with which it competes. The work will address specific issues from three analytical areas – they are also presented in these subsequent dashboards – the financial, marketing and market areas. All indicated dependencies are intended to illustrate the company’s market situation. |
| format | Online |
| id | doab-20.500.12854ir-155567 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1555672025-03-07T14:22:57Z Chapter Marketing analysis-brand values versus relationships with customers on the example of LPP Morawska, Monika Stefaniak, Aleksandra Stolarczyk, Magdalena The goal and main motive for addressing the above topic was to examine the relationship between the value and image of the LPP S.A. brand and specific issues from the financial, marketing and market areas. The above research and indicated relationships show how LPP presents itself against other brands with which it competes. The work will address specific issues from three analytical areas – they are also presented in these subsequent dashboards – the financial, marketing and market areas. All indicated dependencies are intended to illustrate the company’s market situation. 2025-03-07T14:22:56Z 2025-03-07T14:22:56Z 2020 chapter ONIX_20250307_9788382202830_992 9788382202830 9788382202823 9788364462528 https://directory.doabooks.org/handle/20.500.12854/155567 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/281 Wydawnictwo Uniwersytetu Łódzkiego The goal and main motive for addressing the above topic was to examine the relationship between the value and image of the LPP S.A. brand and specific issues from the financial, marketing and market areas. The above research and indicated relationships show how LPP presents itself against other brands with which it competes. The work will address specific issues from three analytical areas – they are also presented in these subsequent dashboards – the financial, marketing and market areas. All indicated dependencies are intended to illustrate the company’s market situation. 83bfe9c9-323d-4283-b087-d859fd9af314 9788382202830 9788382202823 9788364462528 79-99 open access |
| spellingShingle | Morawska, Monika Stefaniak, Aleksandra Stolarczyk, Magdalena Chapter Marketing analysis-brand values versus relationships with customers on the example of LPP |
| title | Chapter Marketing analysis-brand values versus relationships with customers on the example of LPP |
| title_full | Chapter Marketing analysis-brand values versus relationships with customers on the example of LPP |
| title_fullStr | Chapter Marketing analysis-brand values versus relationships with customers on the example of LPP |
| title_full_unstemmed | Chapter Marketing analysis-brand values versus relationships with customers on the example of LPP |
| title_short | Chapter Marketing analysis-brand values versus relationships with customers on the example of LPP |
| title_sort | chapter marketing analysis brand values versus relationships with customers on the example of lpp |
| url | ONIX_20250307_9788382202830_992 |
| work_keys_str_mv | AT morawskamonika chaptermarketinganalysisbrandvaluesversusrelationshipswithcustomersontheexampleoflpp AT stefaniakaleksandra chaptermarketinganalysisbrandvaluesversusrelationshipswithcustomersontheexampleoflpp AT stolarczykmagdalena chaptermarketinganalysisbrandvaluesversusrelationshipswithcustomersontheexampleoflpp |