Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops)
The article contains an analysis of creative linguistic and stylistic means used in online advertising. The research material consists of posts published on the Facebook fan pages of three coffee shop chains: Costa Coffee Poland, Green Caffè Nero and So! Coffee, in the period 2019-2020. The followin...
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| Հիմնական հեղինակ: | |
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| Ձևաչափ: | Online |
| Լեզու: | լեհերեն |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Առցանց հասանելիություն: | ONIX_20250307_9788382207118_1323 |
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Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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| _version_ | 1869518276618354688 |
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| author | Kujawiak, Aleksandra |
| author_browse | Kujawiak, Aleksandra |
| author_facet | Kujawiak, Aleksandra |
| author_sort | Kujawiak, Aleksandra |
| collection | Directory of Open Access Books |
| description | The article contains an analysis of creative linguistic and stylistic means used in online advertising. The research material consists of posts published on the Facebook fan pages of three coffee shop chains: Costa Coffee Poland, Green Caffè Nero and So! Coffee, in the period 2019-2020. The following groups of means are discussed in the text: metaphors (including: synesthetic metaphors, hyperbolas and personifications), modifications of phraseologisms and proverbs, intertextual references, examples of using the ambiguity of words (polysemy) and their sonic similarity (homonymy), and graphic means. |
| format | Online |
| id | doab-20.500.12854ir-155673 |
| institution | Directory of Open Access Books |
| language | pol |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1556732025-03-07T14:29:42Z Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops) Kujawiak, Aleksandra real-time marketing storytelling marketing advertising news service creativity media studies The article contains an analysis of creative linguistic and stylistic means used in online advertising. The research material consists of posts published on the Facebook fan pages of three coffee shop chains: Costa Coffee Poland, Green Caffè Nero and So! Coffee, in the period 2019-2020. The following groups of means are discussed in the text: metaphors (including: synesthetic metaphors, hyperbolas and personifications), modifications of phraseologisms and proverbs, intertextual references, examples of using the ambiguity of words (polysemy) and their sonic similarity (homonymy), and graphic means. 2025-03-07T14:29:40Z 2025-03-07T14:29:40Z 2022 chapter ONIX_20250307_9788382207118_1323 9788382207118 9788382207101 https://directory.doabooks.org/handle/20.500.12854/155673 pol image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-710-1.05 The article contains an analysis of creative linguistic and stylistic means used in online advertising. The research material consists of posts published on the Facebook fan pages of three coffee shop chains: Costa Coffee Poland, Green Caffè Nero and So! Coffee, in the period 2019-2020. The following groups of means are discussed in the text: metaphors (including: synesthetic metaphors, hyperbolas and personifications), modifications of phraseologisms and proverbs, intertextual references, examples of using the ambiguity of words (polysemy) and their sonic similarity (homonymy), and graphic means. 10.18778/8220-710-1.05 83bfe9c9-323d-4283-b087-d859fd9af314 9788382207118 9788382207101 73-91 open access |
| spellingShingle | real-time marketing storytelling marketing advertising news service creativity media studies Kujawiak, Aleksandra Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops) |
| title | Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops) |
| title_full | Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops) |
| title_fullStr | Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops) |
| title_full_unstemmed | Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops) |
| title_short | Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops) |
| title_sort | chapter linguistic creativity in social media via the example of facebook pages of coffee shops |
| topic | real-time marketing storytelling marketing advertising news service creativity media studies |
| topic_facet | real-time marketing storytelling marketing advertising news service creativity media studies |
| url | ONIX_20250307_9788382207118_1323 |
| work_keys_str_mv | AT kujawiakaleksandra chapterlinguisticcreativityinsocialmediaviatheexampleoffacebookpagesofcoffeeshops |