Chapter The tourist image of Poland as perceived by Erasmus+ program participants

The study aims to present the tourist image of Poland as perceived by students participating in the Erasmus+ program. 140 respondents were included in the survey and the results of the research gave rise to the formulation of several conclusions. The most important, attractive prices, was the main r...

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Main Authors: Zawadka, Jan, Pietrzak-Zawadka, Joanna, Ziemińska, Sylwia
Formato: Online
Idioma:polaco
Publicado: Wydawnictwo Uniwersytetu Łódzkiego 2025
Acceso en liña:ONIX_20250307_9788382209082_1593
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Summary:The study aims to present the tourist image of Poland as perceived by students participating in the Erasmus+ program. 140 respondents were included in the survey and the results of the research gave rise to the formulation of several conclusions. The most important, attractive prices, was the main reason for choosing Poland as a country on the Erasmus+ program. During their stay in Poland, foreign students most often undertook sightseeing trips, and when selecting a destination, they were guided by the tourist value of those locations. The tourist image of Poland as perceived by Erasmus+ students was positive, and they felt good here, as evidenced by the fact that almost 95% of them would like to revisit the country.