Chapter Verbal communication of MKS Pogoń Szczecin fans on the example of slogans

The article contains a structural, semantic and functional analysis of slogans as manifestations of verbal communication among MKS Pogoń Szczecin fans. The conducted descriptions prove that the analyzed texts are characterized by: structural simplicity (the majority of expressions and single sentenc...

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Autori principali: Kozaryn, Dorota, Mariak, Leonarda
Natura: Online
Lingua:polacco
Pubblicazione: Wydawnictwo Uniwersytetu Łódzkiego 2025
Accesso online:ONIX_20250307_9788383311531_1761
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Riassunto:The article contains a structural, semantic and functional analysis of slogans as manifestations of verbal communication among MKS Pogoń Szczecin fans. The conducted descriptions prove that the analyzed texts are characterized by: structural simplicity (the majority of expressions and single sentences), the use of lexical means from various stylistic registers of the Polish language (next to vulgarisms and invectives, mainly - marked colloquiality) and thematic diversity (apart from prescribed behaviors and feelings towards the club or other fans, also elements of a patriotic nature). The characteristic features of slogans described in these considerations ensure that they perform the most important functions from the point of view of the existence of the described community, i.e. integrating, informative and persuasive.