Chapter 2 Happy Together in Cyberspace

This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The vo...

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Principais autores: Liang, Shiqing, Díaz-Cintas, Jorge
Formato: Online
Idioma:inglês
Publicado em: Taylor & Francis 2025
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Acesso em linha:https://library.oapen.org/handle/20.500.12657/101212
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author Liang, Shiqing
Díaz-Cintas, Jorge
author_browse Díaz-Cintas, Jorge
Liang, Shiqing
author_facet Liang, Shiqing
Díaz-Cintas, Jorge
author_sort Liang, Shiqing
collection Directory of Open Access Books
description This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences. This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies.
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language eng
publishDate 2025
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spelling doab-20.500.12854ir-1589872025-06-24T05:40:52Z Chapter 2 Happy Together in Cyberspace Liang, Shiqing Díaz-Cintas, Jorge danmu/danmaku,participatory culture,subtitling,documentary thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation This collection represents the first of its kind, bringing together the latest research on danmu, the fast-growing phenomenon of live comments overlaid on audiovisual media changing the shape of audience participation on video-streaming platforms and of audiovisual translation research today. The volume presents compelling evidence of danmu's growing influence in shaping the future of audiovisual translation and online computer-mediated communication. Through diverse theoretical and methodological lenses, the chapters delve into how danmu facilitates audience participation, impacts documentary viewing through emotional engagement, and challenges traditional subtitling with multimodal pseudotranslations. It further explores cultural citizenship in video game commentary, virtual communities of practice in danmu, and Chinese audience preferences in danmu-enhanced viewing experiences. This book will be of interest to scholars in audiovisual translation, media studies, digital communication, and East Asian studies. 2025-05-01T04:04:46Z 2025-05-01T04:04:46Z 2025-04-30T10:47:39Z 2025 chapter https://library.oapen.org/handle/20.500.12657/101212 9781032757339 9781032757346 https://directory.doabooks.org/handle/20.500.12854/158987 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/101212/1/9781003475422_10.4324_9781003475422-3.pdf https://library.oapen.org/bitstream/20.500.12657/101212/1/9781003475422_10.4324_9781003475422-3.pdf Taylor & Francis Routledge 10.4324/9781003475422-3 10.4324/9781003475422-3 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Danmu- mediated Communication and Audiovisual Translation in the Digital Age University College London ea797600-57ed-4e38-80ac-6526d339aad0 9781032757339 9781032757346 Routledge 20 open access
spellingShingle danmu/danmaku,participatory culture,subtitling,documentary
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation
Liang, Shiqing
Díaz-Cintas, Jorge
Chapter 2 Happy Together in Cyberspace
title Chapter 2 Happy Together in Cyberspace
title_full Chapter 2 Happy Together in Cyberspace
title_fullStr Chapter 2 Happy Together in Cyberspace
title_full_unstemmed Chapter 2 Happy Together in Cyberspace
title_short Chapter 2 Happy Together in Cyberspace
title_sort chapter 2 happy together in cyberspace
topic danmu/danmaku,participatory culture,subtitling,documentary
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation
topic_facet danmu/danmaku,participatory culture,subtitling,documentary
thema EDItEUR::C Language and Linguistics::CF Linguistics
thema EDItEUR::C Language and Linguistics::CF Linguistics::CFP Translation and interpretation
url https://library.oapen.org/handle/20.500.12657/101212
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