Typological and Pragmatic-functional Aspects of Slovak Logonyms

The present study focuses on the linguistic and functional parameters of logonyms (business and trade names), that is, the chrematonym characterized by expressive frequency and pragmatics. The typology and classification of logonyms derives from the proper name theory that contributes designation (i...

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מחבר ראשי: Imrichová, Mária
פורמט: Online
שפה:אנגלית
יצא לאור: Wydawnictwo Uniwersytetu Jagiellońskiego 2025
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גישה מקוונת:https://directory.doabooks.org/handle/20.500.12854/160001
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author Imrichová, Mária
author_browse Imrichová, Mária
author_facet Imrichová, Mária
author_sort Imrichová, Mária
collection Directory of Open Access Books
description The present study focuses on the linguistic and functional parameters of logonyms (business and trade names), that is, the chrematonym characterized by expressive frequency and pragmatics. The typology and classification of logonyms derives from the proper name theory that contributes designation (i.e. onymic semantics), the second component of onymic content. Its description is based on the relation between the logonym and the referent through the onymic concept depicted in onymic designation. The formation of a logonym is semantically conditioned, and the motivation is present in the logonym to the extent that its structural character allows. In some types of logonyms, as opposed to appellatives, motivation is lost and what becomes relevant is the onymic meaning comprising specific onymic features; other types of logonyms retain the relevance of the motivating feature and are semantically transparent and functional. The latter confirm the ambimodal character of this sub-group of chrematonyms. The pragmatic and functional aspects are associated with typological and structural aspects. The extent of onymic transparency and functionality is given by the structural features of logonyms, and their authors are aware of that during their creation. The present study offers reexamined data first studied 20 years ago (Imrichová, 2000). One of the conclusions of the present research is a significant share of a) anglicisms in the function of the motivating element and b) logonyms whose form is similar to foreign onomasiological-onomatological structures.
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spelling doab-20.500.12854ir-1600012025-05-20T08:42:10Z Typological and Pragmatic-functional Aspects of Slovak Logonyms Imrichová, Mária logonym trade name chrematonym onymic designation thema EDItEUR::C Language and Linguistics The present study focuses on the linguistic and functional parameters of logonyms (business and trade names), that is, the chrematonym characterized by expressive frequency and pragmatics. The typology and classification of logonyms derives from the proper name theory that contributes designation (i.e. onymic semantics), the second component of onymic content. Its description is based on the relation between the logonym and the referent through the onymic concept depicted in onymic designation. The formation of a logonym is semantically conditioned, and the motivation is present in the logonym to the extent that its structural character allows. In some types of logonyms, as opposed to appellatives, motivation is lost and what becomes relevant is the onymic meaning comprising specific onymic features; other types of logonyms retain the relevance of the motivating feature and are semantically transparent and functional. The latter confirm the ambimodal character of this sub-group of chrematonyms. The pragmatic and functional aspects are associated with typological and structural aspects. The extent of onymic transparency and functionality is given by the structural features of logonyms, and their authors are aware of that during their creation. The present study offers reexamined data first studied 20 years ago (Imrichová, 2000). One of the conclusions of the present research is a significant share of a) anglicisms in the function of the motivating element and b) logonyms whose form is similar to foreign onomasiological-onomatological structures. Published 2025-05-20T08:42:08Z 2025-05-20T08:42:08Z 2023-12-18 chapter https://directory.doabooks.org/handle/20.500.12854/160001 eng image/jpeg Attribution 4.0 International https://wuj.pl/en/book/onomastics-in-interaction-with-other-branches-of-science-volume-3 https://wuj.pl/typological-and-pragmatic-functional-aspects-of-slovak-logonyms Wydawnictwo Uniwersytetu Jagiellońskiego Onomastics in Interaction With Other Branches of Science. Volume 3. General and Applied Onomastics. Literary Onomastics. Chrematonomastics. Reports 10.4467/K7478.47/22.23.17748 10.4467/K7478.47/22.23.17748 b56389e6-bd6e-43b9-abc7-9af91c5afc6b c399a3f7-2b80-46ec-b511-77038f45ea82 449-462 open access
spellingShingle logonym
trade name
chrematonym
onymic designation
thema EDItEUR::C Language and Linguistics
Imrichová, Mária
Typological and Pragmatic-functional Aspects of Slovak Logonyms
title Typological and Pragmatic-functional Aspects of Slovak Logonyms
title_full Typological and Pragmatic-functional Aspects of Slovak Logonyms
title_fullStr Typological and Pragmatic-functional Aspects of Slovak Logonyms
title_full_unstemmed Typological and Pragmatic-functional Aspects of Slovak Logonyms
title_short Typological and Pragmatic-functional Aspects of Slovak Logonyms
title_sort typological and pragmatic functional aspects of slovak logonyms
topic logonym
trade name
chrematonym
onymic designation
thema EDItEUR::C Language and Linguistics
topic_facet logonym
trade name
chrematonym
onymic designation
thema EDItEUR::C Language and Linguistics
url https://directory.doabooks.org/handle/20.500.12854/160001
work_keys_str_mv AT imrichovamaria typologicalandpragmaticfunctionalaspectsofslovaklogonyms