Typological and Pragmatic-functional Aspects of Slovak Logonyms
The present study focuses on the linguistic and functional parameters of logonyms (business and trade names), that is, the chrematonym characterized by expressive frequency and pragmatics. The typology and classification of logonyms derives from the proper name theory that contributes designation (i...
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Wydawnictwo Uniwersytetu Jagiellońskiego
2025
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| גישה מקוונת: | https://directory.doabooks.org/handle/20.500.12854/160001 |
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| _version_ | 1869514262106341376 |
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| author | Imrichová, Mária |
| author_browse | Imrichová, Mária |
| author_facet | Imrichová, Mária |
| author_sort | Imrichová, Mária |
| collection | Directory of Open Access Books |
| description | The present study focuses on the linguistic and functional parameters of logonyms (business and trade names), that is, the chrematonym characterized by expressive frequency and pragmatics. The typology and classification of logonyms derives from the proper name theory that contributes designation (i.e. onymic semantics), the second component of onymic content. Its description is based on the relation between the logonym and the referent through the onymic concept depicted in onymic designation. The formation of a logonym is semantically conditioned, and the motivation is present in the logonym to the extent that its structural character allows. In some types of logonyms, as opposed to appellatives, motivation is lost and what becomes relevant is the onymic meaning comprising specific onymic features; other types of logonyms retain the relevance of the motivating feature and are semantically transparent and functional. The latter confirm the ambimodal character of this sub-group of chrematonyms. The pragmatic and functional aspects are associated with typological and structural aspects. The extent of onymic transparency and functionality is given by the structural features of logonyms, and their authors are aware of that during their creation. The present study offers reexamined data first studied 20 years ago (Imrichová, 2000). One of the conclusions of the present research is a significant share of a) anglicisms in the function of the motivating element and b) logonyms whose form is similar to foreign onomasiological-onomatological structures. |
| format | Online |
| id | doab-20.500.12854ir-160001 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Jagiellońskiego |
| publisherStr | Wydawnictwo Uniwersytetu Jagiellońskiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1600012025-05-20T08:42:10Z Typological and Pragmatic-functional Aspects of Slovak Logonyms Imrichová, Mária logonym trade name chrematonym onymic designation thema EDItEUR::C Language and Linguistics The present study focuses on the linguistic and functional parameters of logonyms (business and trade names), that is, the chrematonym characterized by expressive frequency and pragmatics. The typology and classification of logonyms derives from the proper name theory that contributes designation (i.e. onymic semantics), the second component of onymic content. Its description is based on the relation between the logonym and the referent through the onymic concept depicted in onymic designation. The formation of a logonym is semantically conditioned, and the motivation is present in the logonym to the extent that its structural character allows. In some types of logonyms, as opposed to appellatives, motivation is lost and what becomes relevant is the onymic meaning comprising specific onymic features; other types of logonyms retain the relevance of the motivating feature and are semantically transparent and functional. The latter confirm the ambimodal character of this sub-group of chrematonyms. The pragmatic and functional aspects are associated with typological and structural aspects. The extent of onymic transparency and functionality is given by the structural features of logonyms, and their authors are aware of that during their creation. The present study offers reexamined data first studied 20 years ago (Imrichová, 2000). One of the conclusions of the present research is a significant share of a) anglicisms in the function of the motivating element and b) logonyms whose form is similar to foreign onomasiological-onomatological structures. Published 2025-05-20T08:42:08Z 2025-05-20T08:42:08Z 2023-12-18 chapter https://directory.doabooks.org/handle/20.500.12854/160001 eng image/jpeg Attribution 4.0 International https://wuj.pl/en/book/onomastics-in-interaction-with-other-branches-of-science-volume-3 https://wuj.pl/typological-and-pragmatic-functional-aspects-of-slovak-logonyms Wydawnictwo Uniwersytetu Jagiellońskiego Onomastics in Interaction With Other Branches of Science. Volume 3. General and Applied Onomastics. Literary Onomastics. Chrematonomastics. Reports 10.4467/K7478.47/22.23.17748 10.4467/K7478.47/22.23.17748 b56389e6-bd6e-43b9-abc7-9af91c5afc6b c399a3f7-2b80-46ec-b511-77038f45ea82 449-462 open access |
| spellingShingle | logonym trade name chrematonym onymic designation thema EDItEUR::C Language and Linguistics Imrichová, Mária Typological and Pragmatic-functional Aspects of Slovak Logonyms |
| title | Typological and Pragmatic-functional Aspects of Slovak Logonyms |
| title_full | Typological and Pragmatic-functional Aspects of Slovak Logonyms |
| title_fullStr | Typological and Pragmatic-functional Aspects of Slovak Logonyms |
| title_full_unstemmed | Typological and Pragmatic-functional Aspects of Slovak Logonyms |
| title_short | Typological and Pragmatic-functional Aspects of Slovak Logonyms |
| title_sort | typological and pragmatic functional aspects of slovak logonyms |
| topic | logonym trade name chrematonym onymic designation thema EDItEUR::C Language and Linguistics |
| topic_facet | logonym trade name chrematonym onymic designation thema EDItEUR::C Language and Linguistics |
| url | https://directory.doabooks.org/handle/20.500.12854/160001 |
| work_keys_str_mv | AT imrichovamaria typologicalandpragmaticfunctionalaspectsofslovaklogonyms |