A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague

Chinese food is a cultural export product consumed almost all over the world. The reason for this is, among other things, the fact that Chinese restaurants are among the leading businesses run by the Chinese abroad. Generally speaking, all foreign restaurants can be seen as sources of new concepts e...

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Hlavní autor: Slaměníková, Tereza
Médium: Online
Jazyk:angličtina
Vydáno: Wydawnictwo Uniwersytetu Jagiellońskiego 2025
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On-line přístup:https://directory.doabooks.org/handle/20.500.12854/160003
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author Slaměníková, Tereza
author_browse Slaměníková, Tereza
author_facet Slaměníková, Tereza
author_sort Slaměníková, Tereza
collection Directory of Open Access Books
description Chinese food is a cultural export product consumed almost all over the world. The reason for this is, among other things, the fact that Chinese restaurants are among the leading businesses run by the Chinese abroad. Generally speaking, all foreign restaurants can be seen as sources of new concepts entering the host country. These are not limited to regional food preparation traditions, but also include such issues as ideas transmitted through the restaurant names. This is because name givers often tend to emphasize the different origins of their establishment by using an eloquent name. This paper examines the current naming practices of Chinese restaurants in the capital of the Czech Republic. It aims to identify the most common culturally based concepts shared with the host country through the restaurant names. The findings indicate that Chinese cultural values often inspire restaurant names. The choice of linguistic codes, however, often keeps them hidden from the local consumers. Despite this, restaurants tend to use clear indications which enable consumers to identify them as establishments that offer cuisine of Chinese origin. These include highly informative generic components in Czech or English and Chinese versions of the names provided in the specific writing system. On the whole, the most essential feature of the restaurant names seems to be a strong tendency for multilingual combinations.
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spelling doab-20.500.12854ir-1600032025-05-20T08:47:37Z A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague Slaměníková, Tereza commercial names Chinese restaurant names multilingualism cultural values thema EDItEUR::C Language and Linguistics Chinese food is a cultural export product consumed almost all over the world. The reason for this is, among other things, the fact that Chinese restaurants are among the leading businesses run by the Chinese abroad. Generally speaking, all foreign restaurants can be seen as sources of new concepts entering the host country. These are not limited to regional food preparation traditions, but also include such issues as ideas transmitted through the restaurant names. This is because name givers often tend to emphasize the different origins of their establishment by using an eloquent name. This paper examines the current naming practices of Chinese restaurants in the capital of the Czech Republic. It aims to identify the most common culturally based concepts shared with the host country through the restaurant names. The findings indicate that Chinese cultural values often inspire restaurant names. The choice of linguistic codes, however, often keeps them hidden from the local consumers. Despite this, restaurants tend to use clear indications which enable consumers to identify them as establishments that offer cuisine of Chinese origin. These include highly informative generic components in Czech or English and Chinese versions of the names provided in the specific writing system. On the whole, the most essential feature of the restaurant names seems to be a strong tendency for multilingual combinations. Published 2025-05-20T08:47:35Z 2025-05-20T08:47:35Z 2023-12-18 chapter 9788323374787 https://directory.doabooks.org/handle/20.500.12854/160003 eng image/jpeg Attribution 4.0 International https://wuj.pl/en/book/onomastics-in-interaction-with-other-branches-of-science-volume-3 https://wuj.pl/a-touch-of-chinese-culture-in-the-czech-public-space-chinese-restaurant-names-in-prague Wydawnictwo Uniwersytetu Jagiellońskiego Onomastics in Interaction With Other Branches of Science. Volume 3. General and Applied Onomastics. Literary Onomastics. Chrematonomastics. Reports 10.4467/K7478.47/22.23.17750 10.4467/K7478.47/22.23.17750 b56389e6-bd6e-43b9-abc7-9af91c5afc6b c399a3f7-2b80-46ec-b511-77038f45ea82 9788323374787 477-500 open access
spellingShingle commercial names
Chinese restaurant names
multilingualism
cultural values
thema EDItEUR::C Language and Linguistics
Slaměníková, Tereza
A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague
title A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague
title_full A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague
title_fullStr A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague
title_full_unstemmed A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague
title_short A Touch of Chinese Culture in the Czech Public Space: Chinese Restaurant Names in Prague
title_sort touch of chinese culture in the czech public space chinese restaurant names in prague
topic commercial names
Chinese restaurant names
multilingualism
cultural values
thema EDItEUR::C Language and Linguistics
topic_facet commercial names
Chinese restaurant names
multilingualism
cultural values
thema EDItEUR::C Language and Linguistics
url https://directory.doabooks.org/handle/20.500.12854/160003
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