Motivation Patterns of the Names of Travel Agencies: The Case of German, Polish, and Ukrainian
The article focuses on analyzing motivation patterns for naming in the travel industry in Germany, Poland, and Ukraine. The research is based on a cognitive approach to proper name semantics, namely on the frame theory. Several slots and subframes have been revealed that demonstrate productivity in...
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Wydawnictwo Uniwersytetu Jagiellońskiego
2025
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| author | Zymovets, Galyna |
| author_browse | Zymovets, Galyna |
| author_facet | Zymovets, Galyna |
| author_sort | Zymovets, Galyna |
| collection | Directory of Open Access Books |
| description | The article focuses on analyzing motivation patterns for naming in the travel industry in Germany, Poland, and Ukraine. The research is based on a cognitive approach to proper name semantics, namely on the frame theory. Several slots and subframes have been revealed that demonstrate productivity in naming travel agents, i.e., the field of activity, place of activity, producer, recipient, axiological and symbolic subframes, and the frame of nature. The most salient domain of motivators in all the three countries is the slot of the field of activity. The difference between naming patterns across countries consists in the preference for either local or international elements, e.g., the native vocabulary is more salient in Germany than in Poland or Ukraine. Outlining a company’s specialization is also of greater importance for naming patterns in Germany. The frame of nature, i.e., geographical terms, the vocabulary of atmospheric phenomena, plants, and animals, is another significant source of commercial names in the tourism industry. Motivators from this frame are used to persuade clients to consider traveling. The producer slot is of minor importance in Ukraine and is more productive in Germany and Poland. The recipient slot serves as a tool for specifying the audience in all countries. The axiological and symbolic subframes play a more important role in Poland and Ukraine, which indicates the prevalence of persuasive strategies in business communication in these countries. The Polish naming relies more on creative techniques such as wordplay. |
| format | Online |
| id | doab-20.500.12854ir-160005 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Jagiellońskiego |
| publisherStr | Wydawnictwo Uniwersytetu Jagiellońskiego |
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| spelling | doab-20.500.12854ir-1600052025-05-20T08:50:45Z Motivation Patterns of the Names of Travel Agencies: The Case of German, Polish, and Ukrainian Zymovets, Galyna commercial name frame motivation axiology persuasiveness thema EDItEUR::C Language and Linguistics The article focuses on analyzing motivation patterns for naming in the travel industry in Germany, Poland, and Ukraine. The research is based on a cognitive approach to proper name semantics, namely on the frame theory. Several slots and subframes have been revealed that demonstrate productivity in naming travel agents, i.e., the field of activity, place of activity, producer, recipient, axiological and symbolic subframes, and the frame of nature. The most salient domain of motivators in all the three countries is the slot of the field of activity. The difference between naming patterns across countries consists in the preference for either local or international elements, e.g., the native vocabulary is more salient in Germany than in Poland or Ukraine. Outlining a company’s specialization is also of greater importance for naming patterns in Germany. The frame of nature, i.e., geographical terms, the vocabulary of atmospheric phenomena, plants, and animals, is another significant source of commercial names in the tourism industry. Motivators from this frame are used to persuade clients to consider traveling. The producer slot is of minor importance in Ukraine and is more productive in Germany and Poland. The recipient slot serves as a tool for specifying the audience in all countries. The axiological and symbolic subframes play a more important role in Poland and Ukraine, which indicates the prevalence of persuasive strategies in business communication in these countries. The Polish naming relies more on creative techniques such as wordplay. Published 2025-05-20T08:50:42Z 2025-05-20T08:50:42Z 2023-12-18 chapter 9788323374787 https://directory.doabooks.org/handle/20.500.12854/160005 eng image/jpeg Attribution 4.0 International https://wuj.pl/en/book/onomastics-in-interaction-with-other-branches-of-science-volume-3 https://wuj.pl/motivation-patterns-of-the-names-of-travel-agencies-the-case-of-german-polish-and-ukrainian Wydawnictwo Uniwersytetu Jagiellońskiego Onomastics in Interaction With Other Branches of Science. Volume 3. General and Applied Onomastics. Literary Onomastics. Chrematonomastics. Reports 10.4467/K7478.47/22.23.17751 10.4467/K7478.47/22.23.17751 b56389e6-bd6e-43b9-abc7-9af91c5afc6b c399a3f7-2b80-46ec-b511-77038f45ea82 9788323374787 501-521 open access |
| spellingShingle | commercial name frame motivation axiology persuasiveness thema EDItEUR::C Language and Linguistics Zymovets, Galyna Motivation Patterns of the Names of Travel Agencies: The Case of German, Polish, and Ukrainian |
| title | Motivation Patterns of the Names of Travel Agencies: The Case of German, Polish, and Ukrainian |
| title_full | Motivation Patterns of the Names of Travel Agencies: The Case of German, Polish, and Ukrainian |
| title_fullStr | Motivation Patterns of the Names of Travel Agencies: The Case of German, Polish, and Ukrainian |
| title_full_unstemmed | Motivation Patterns of the Names of Travel Agencies: The Case of German, Polish, and Ukrainian |
| title_short | Motivation Patterns of the Names of Travel Agencies: The Case of German, Polish, and Ukrainian |
| title_sort | motivation patterns of the names of travel agencies the case of german polish and ukrainian |
| topic | commercial name frame motivation axiology persuasiveness thema EDItEUR::C Language and Linguistics |
| topic_facet | commercial name frame motivation axiology persuasiveness thema EDItEUR::C Language and Linguistics |
| url | https://directory.doabooks.org/handle/20.500.12854/160005 |
| work_keys_str_mv | AT zymovetsgalyna motivationpatternsofthenamesoftravelagenciesthecaseofgermanpolishandukrainian |