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Wellness in Whiteness

The Open Access version of this book, available at https://www.taylorfrancis.com/books/9781351234146, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. This book analyses the social and ethical implications of the globalization of emerging skin-w...

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Main Author: Mire, Amina
Format: Online
Language:English
Published: Taylor & Francis 2025
Subjects:
Water Falls
wellness
Hyper Pigmentation
whiteness
DNA Boost
biomedicalisation
UVB Exposure
biomedicalization
Skin Whitening Products
women's bodies
Ageless Beauty
gender
Non-white Consumers
ageing
Anti-ageing Industry
anti-ageing
Anti-ageing Products
skin whitening
Digital Journal
skin-whitening
Caucasian Whiteness
Amina Mire
White Middle Aged Women
racialisation
Anti-ageing Discourse
racialization
Great White North
pharmaceutical
Caucasian Models
cosmetic
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSL Ethnic studies
thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBN Public health and preventive medicine::MBNH Personal and public health / health education
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups::JBSF1 Gender studies: women and girls
Online Access:ONIX_20250526T085745_9781351234139_87
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Summary:The Open Access version of this book, available at https://www.taylorfrancis.com/books/9781351234146, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. This book analyses the social and ethical implications of the globalization of emerging skin-whitening and anti-ageing biotechnology. Using an intersectional theoretical framework and a content analysis methodology drawn from cultural studies, the sociology of knowledge, the history of colonial medicine and critical race theory, it examines technical reports, as well as print and online advertisements from pharmaceutical and cosmetics companies for skin-whitening products. With close attention to the promises of ‘ageless beauty’, ‘brightened’, youthful skin and solutions to ‘pigmentation problems’ for non-white women, the author reveals the dynamics of racialization and biomedicalization at work. A study of a significant sector of the globalized health and wellness industries – which requires the active participation of consumers in the biomedicalization of their own bodies – Wellness in Whiteness will appeal to social scientists with interests in gender, race and ethnicity, biotechnology and embodiment.

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