Glocal Pharma

The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this...

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Hauptverfasser: Johnson, Ericka, Sjögren, Ebba, Åsberg, Cecilia
Format: Online
Sprache:Englisch
Veröffentlicht: Taylor & Francis 2025
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author Johnson, Ericka
Sjögren, Ebba
Åsberg, Cecilia
author_browse Johnson, Ericka
Sjögren, Ebba
Åsberg, Cecilia
author_facet Johnson, Ericka
Sjögren, Ebba
Åsberg, Cecilia
author_sort Johnson, Ericka
collection Directory of Open Access Books
description The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine.
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spelling doab-20.500.12854ir-1605632025-05-28T05:09:35Z Glocal Pharma Johnson, Ericka Sjögren, Ebba Åsberg, Cecilia swedish health care system erectile dysfunction pharmaceutical benefits scheme lifestyle Pharmaceutical Benefits Board Young Men Small Success Rate Pharmaceutical Benefits Agency Health Technology Assessment HTA DTC Male Pattern Baldness Pharmaceutical Benefits Swedish Health Care System Pharmaceutical Benefits Scheme Clinical Practice ED Erectile Dysfunction Severe Erectile Dysfunction Pharmaceutical Solution BPH Patient Viagra Solution Erectile Functioning Enlarged Prostate thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBS Medical sociology thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered as markets are created for new drugs in particular contexts. Employing the case study of the emergence, representation and regulation of Viagra in the Swedish market, Glocal Pharma offers analyses of commercial material, medical discourses and legal documents to show how a Swedish, Viagra-consuming subject has been constructed in relation to the drug and how Viagra is imagined in relation to the Swedish man. Engaging with debates about pharmaceuticalization, the authors consider the ways in which new identities are created around drugs, the redefinition of health problems as sites of pharmaceutical treatment and changes in practices of governance to reflect the entrance of pharmaceuticals to the market. With attention to ‘local’ contexts, it reveals elements in the nexus of pharmaceutcalization that are receptive to cultural elements as new products become embedded in local markets. An empirically informed study of the the ways in which the presence of a drug can alter the concept of a disease and its treatment, understandings of who suffers from it and how to cure it - both locally and internationally - this book will appeal to scholars of sociology and science and technology studies with interests in globalization, pharmaceuticals, gender and the sociology of medicine. 2025-05-28T05:09:33Z 2025-05-28T05:09:33Z 2025-05-27T10:38:43Z 2016 book ONIX_20250527T122911_9781317126799_45 https://library.oapen.org/handle/20.500.12657/102767 9781317126799 9780367596583 9781317126775 9781317126782 9781472481634 9781315585185 https://directory.doabooks.org/handle/20.500.12854/160563 eng Global Connections open access image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/102767/1/9781317126799.pdf Taylor & Francis Routledge 10.4324/9781315585185 10.4324/9781315585185 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781317126799 9780367596583 9781317126775 9781317126782 9781472481634 9781315585185 Routledge 134 Oxford open access
spellingShingle swedish
health
care
system
erectile
dysfunction
pharmaceutical
benefits
scheme
lifestyle
Pharmaceutical Benefits Board
Young Men
Small Success Rate
Pharmaceutical Benefits Agency
Health Technology Assessment
HTA
DTC
Male Pattern Baldness
Pharmaceutical Benefits
Swedish Health Care System
Pharmaceutical Benefits Scheme
Clinical Practice
ED
Erectile Dysfunction
Severe Erectile Dysfunction
Pharmaceutical Solution
BPH Patient
Viagra Solution
Erectile Functioning
Enlarged Prostate
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology
thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBS Medical sociology
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects
Johnson, Ericka
Sjögren, Ebba
Åsberg, Cecilia
Glocal Pharma
title Glocal Pharma
title_full Glocal Pharma
title_fullStr Glocal Pharma
title_full_unstemmed Glocal Pharma
title_short Glocal Pharma
title_sort glocal pharma
topic swedish
health
care
system
erectile
dysfunction
pharmaceutical
benefits
scheme
lifestyle
Pharmaceutical Benefits Board
Young Men
Small Success Rate
Pharmaceutical Benefits Agency
Health Technology Assessment
HTA
DTC
Male Pattern Baldness
Pharmaceutical Benefits
Swedish Health Care System
Pharmaceutical Benefits Scheme
Clinical Practice
ED
Erectile Dysfunction
Severe Erectile Dysfunction
Pharmaceutical Solution
BPH Patient
Viagra Solution
Erectile Functioning
Enlarged Prostate
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology
thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBS Medical sociology
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects
topic_facet swedish
health
care
system
erectile
dysfunction
pharmaceutical
benefits
scheme
lifestyle
Pharmaceutical Benefits Board
Young Men
Small Success Rate
Pharmaceutical Benefits Agency
Health Technology Assessment
HTA
DTC
Male Pattern Baldness
Pharmaceutical Benefits
Swedish Health Care System
Pharmaceutical Benefits Scheme
Clinical Practice
ED
Erectile Dysfunction
Severe Erectile Dysfunction
Pharmaceutical Solution
BPH Patient
Viagra Solution
Erectile Functioning
Enlarged Prostate
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology
thema EDItEUR::M Medicine and Nursing::MB Medicine: general issues::MBS Medical sociology
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues::JBFN Health, illness and addiction: social aspects
url ONIX_20250527T122911_9781317126799_45
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