The Computational Content Analyst

Most digital content, whether it be thousands of news articles or millions of social media posts, is too large for the naked eye alone. Often, the advent of immense datasets requires a more productive approach to labeling media beyond a team of researchers. This book offers practical guidance and Py...

Cijeli opis

Spremljeno u:
Bibliografski detalji
Glavni autor: Vargo, Chris J.
Format: Online
Jezik:engleski
Izdano: Taylor & Francis 2025
Teme:
Online pristup:ONIX_20250530T083217_9781040227176_20
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
_version_ 1869527446949199872
author Vargo, Chris J.
author_browse Vargo, Chris J.
author_facet Vargo, Chris J.
author_sort Vargo, Chris J.
collection Directory of Open Access Books
description Most digital content, whether it be thousands of news articles or millions of social media posts, is too large for the naked eye alone. Often, the advent of immense datasets requires a more productive approach to labeling media beyond a team of researchers. This book offers practical guidance and Python code to traverse the vast expanses of data—significantly enhancing productivity without compromising scholarly integrity. We’ll survey a wide array of computer-based classification approaches, focusing on easy-to-understand methodological explanations and best practices to ensure that your data is being labeled accurately and precisely. By reading this book, you should leave with an understanding of how to select the best computational content analysis methodology to your needs for the data and problem you have. This guide gives researchers the tools they need to amplify their analytical reach through the integration of content analysis with computational classification approaches, including machine learning and the latest advancements in generative artificial intelligence (AI) and large language models (LLMs). It is particularly useful for academic researchers looking to classify media data and advanced scholars in mass communications research, media studies, digital communication, political communication, and journalism. Complementing the book are online resources: datasets for practice, Python code scripts, extended exercise solutions, and practice quizzes for students, as well as test banks and essay prompts for instructors. Please visit www.routledge.com/9781032846354.
format Online
id doab-20.500.12854ir-160957
institution Directory of Open Access Books
language eng
publishDate 2025
publishDateRange 2025
publishDateSort 2025
publisher Taylor & Francis
publisherStr Taylor & Francis
record_format ojs
spelling doab-20.500.12854ir-1609572025-05-31T06:04:06Z The Computational Content Analyst Vargo, Chris J. communication studies computational social science mass communication big data machine learning artificial intelligence large language models thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPS Research methods: general thema EDItEUR::N History and Archaeology::NH History Most digital content, whether it be thousands of news articles or millions of social media posts, is too large for the naked eye alone. Often, the advent of immense datasets requires a more productive approach to labeling media beyond a team of researchers. This book offers practical guidance and Python code to traverse the vast expanses of data—significantly enhancing productivity without compromising scholarly integrity. We’ll survey a wide array of computer-based classification approaches, focusing on easy-to-understand methodological explanations and best practices to ensure that your data is being labeled accurately and precisely. By reading this book, you should leave with an understanding of how to select the best computational content analysis methodology to your needs for the data and problem you have. This guide gives researchers the tools they need to amplify their analytical reach through the integration of content analysis with computational classification approaches, including machine learning and the latest advancements in generative artificial intelligence (AI) and large language models (LLMs). It is particularly useful for academic researchers looking to classify media data and advanced scholars in mass communications research, media studies, digital communication, political communication, and journalism. Complementing the book are online resources: datasets for practice, Python code scripts, extended exercise solutions, and practice quizzes for students, as well as test banks and essay prompts for instructors. Please visit www.routledge.com/9781032846354. 2025-05-31T06:04:06Z 2025-05-31T06:04:06Z 2025-05-30T06:42:05Z 2024 book ONIX_20250530T083217_9781040227176_20 https://library.oapen.org/handle/20.500.12657/103064 9781040227176 9781032846354 9781032846309 9781003514237 9781040227206 https://directory.doabooks.org/handle/20.500.12854/160957 eng open access image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/103064/1/9781040227176.pdf Taylor & Francis Routledge 10.4324/9781003514237 10.4324/9781003514237 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 dacf1b91-1b1b-466d-a935-d8daeac1f52c 9432cec5-f7e0-412c-8b5c-d5659a7cb5b7 9781040227176 9781032846354 9781032846309 9781003514237 9781040227206 Routledge 144 Oxford [...] University of Colorado Colorado University 10.13039/100010174 open access
spellingShingle communication studies
computational social science
mass communication
big data
machine learning
artificial intelligence
large language models
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPS Research methods: general
thema EDItEUR::N History and Archaeology::NH History
Vargo, Chris J.
The Computational Content Analyst
title The Computational Content Analyst
title_full The Computational Content Analyst
title_fullStr The Computational Content Analyst
title_full_unstemmed The Computational Content Analyst
title_short The Computational Content Analyst
title_sort computational content analyst
topic communication studies
computational social science
mass communication
big data
machine learning
artificial intelligence
large language models
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPS Research methods: general
thema EDItEUR::N History and Archaeology::NH History
topic_facet communication studies
computational social science
mass communication
big data
machine learning
artificial intelligence
large language models
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GP Research and information: general::GPS Research methods: general
thema EDItEUR::N History and Archaeology::NH History
url ONIX_20250530T083217_9781040227176_20
work_keys_str_mv AT vargochrisj thecomputationalcontentanalyst
AT vargochrisj computationalcontentanalyst