Brand e sostenibilità
In the current economic environment, one of the main levers of competitive advantage for companies is intangible assets and, in particular, the brand. In an increasingly complex and dynamic world, in which time to spend on purchasing decisions is increasingly scarce, the ability of a brand to simpli...
Saved in:
| Hovedforfatter: | |
|---|---|
| Format: | Online |
| Sprog: | italiensk |
| Udgivet: |
FrancoAngeli
2025
|
| Fag: | |
| Online adgang: | ONIX_20250602T152945_9788835178651_6 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|
| _version_ | 1869524893538713600 |
|---|---|
| author | De Luca, Roberto |
| author_browse | De Luca, Roberto |
| author_facet | De Luca, Roberto |
| author_sort | De Luca, Roberto |
| collection | Directory of Open Access Books |
| description | In the current economic environment, one of the main levers of competitive advantage for companies is intangible assets and, in particular, the brand. In an increasingly complex and dynamic world, in which time to spend on purchasing decisions is increasingly scarce, the ability of a brand to simplify consumers' choices, reduce their perceived risk and define the expectations has a very relevant value. The purpose of this book is to explore, from a business-economic perspective, the main problems of economic measurement of brand and its influence in business areas such as accounting, corporate finance and corporate social responsibility The paper proposes an extensive literature review aimed at analyzing the contributions already present in academia on the topics discussed, while also providing some innovative insights, particularly regarding the following topics: the evolution of the brand, brand equity and its role over the years, shifting the focus from a customer-based perspective to a broader stakeholder-based one; the issues related to brand valuation and the most widely used techniques, also trying to offer an innovative perspective and an enrichment of the traditional methodologies and techniques finally used for the financial valuation of a brand; the implementation of borderline analysis models that link the brand equity aspect with profiles of finance and accounting; the influence of brand and brand-building investments on corporate finance issues, such as IPOs, stock market performance, and company value. These topics are examined with a focus on sustainability and environmental, social and governance (ESG) factors, verifying their impact on brand value and on the most relevant accounting and financial aspects for companies. |
| format | Online |
| id | doab-20.500.12854ir-161103 |
| institution | Directory of Open Access Books |
| language | ita |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | FrancoAngeli |
| publisherStr | FrancoAngeli |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1611032025-06-03T05:19:15Z Brand e sostenibilità De Luca, Roberto Brand Valuation Brand Equity Intangible Assets Corporate Finance ESG - Environmental, Social, Governance Stakeholder Perspective thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting::KFF Finance and the finance industry::KFFS Green finance / sustainable finance In the current economic environment, one of the main levers of competitive advantage for companies is intangible assets and, in particular, the brand. In an increasingly complex and dynamic world, in which time to spend on purchasing decisions is increasingly scarce, the ability of a brand to simplify consumers' choices, reduce their perceived risk and define the expectations has a very relevant value. The purpose of this book is to explore, from a business-economic perspective, the main problems of economic measurement of brand and its influence in business areas such as accounting, corporate finance and corporate social responsibility The paper proposes an extensive literature review aimed at analyzing the contributions already present in academia on the topics discussed, while also providing some innovative insights, particularly regarding the following topics: the evolution of the brand, brand equity and its role over the years, shifting the focus from a customer-based perspective to a broader stakeholder-based one; the issues related to brand valuation and the most widely used techniques, also trying to offer an innovative perspective and an enrichment of the traditional methodologies and techniques finally used for the financial valuation of a brand; the implementation of borderline analysis models that link the brand equity aspect with profiles of finance and accounting; the influence of brand and brand-building investments on corporate finance issues, such as IPOs, stock market performance, and company value. These topics are examined with a focus on sustainability and environmental, social and governance (ESG) factors, verifying their impact on brand value and on the most relevant accounting and financial aspects for companies. 2025-06-03T05:19:14Z 2025-06-03T05:19:14Z 2025-06-02T13:32:17Z 2025 book ONIX_20250602T152945_9788835178651_6 https://library.oapen.org/handle/20.500.12657/103309 9788835178651 https://directory.doabooks.org/handle/20.500.12854/161103 ita Economia - Ricerche open access image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/103309/1/9788835178651.pdf FrancoAngeli 3b1e4403-b637-4268-a952-2280e4500b8a 3f7f8d37-87bf-47b2-92dc-c2ac16ea1daa 9788835178651 257 Milan [...] open access |
| spellingShingle | Brand Valuation Brand Equity Intangible Assets Corporate Finance ESG - Environmental, Social, Governance Stakeholder Perspective thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting::KFF Finance and the finance industry::KFFS Green finance / sustainable finance De Luca, Roberto Brand e sostenibilità |
| title | Brand e sostenibilità |
| title_full | Brand e sostenibilità |
| title_fullStr | Brand e sostenibilità |
| title_full_unstemmed | Brand e sostenibilità |
| title_short | Brand e sostenibilità |
| title_sort | brand e sostenibilita |
| topic | Brand Valuation Brand Equity Intangible Assets Corporate Finance ESG - Environmental, Social, Governance Stakeholder Perspective thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting::KFF Finance and the finance industry::KFFS Green finance / sustainable finance |
| topic_facet | Brand Valuation Brand Equity Intangible Assets Corporate Finance ESG - Environmental, Social, Governance Stakeholder Perspective thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting thema EDItEUR::K Economics, Finance, Business and Management::KF Finance and accounting::KFF Finance and the finance industry::KFFS Green finance / sustainable finance |
| url | ONIX_20250602T152945_9788835178651_6 |
| work_keys_str_mv | AT delucaroberto brandesostenibilita |