Ibridazioni comunicative: istituzioni, politica e media nell’ecosistema digitale
The book tackles the transformations of institutional public communication in the digital age from a multidisciplinary perspective, proposing an updated reflection on its increasingly close and problematic intertwining with political communication. It does not limit itself to a normative or technica...
Gespeichert in:
| Format: | Online |
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| Sprache: | Italienisch |
| Veröffentlicht: |
UNICApress
2025
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| Schlagworte: | |
| Online-Zugang: | https://directory.doabooks.org/handle/20.500.12854/161774 |
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| Zusammenfassung: | The book tackles the transformations of institutional public communication in the digital age from a multidisciplinary perspective, proposing an updated reflection on its increasingly close and problematic intertwining with political communication. It does not limit itself to a normative or technical reading of the problem, but questions the very adequacy of the traditional distinctions between the two spheres, today rendered porous by phenomena such as the personalisation of leadership, the pervasive role of digital platforms, the mediatisation of political power and the disintermediation of relations between institutions and citizens. Through an analysis that combines theory and field research, the book shows how public administrations find themselves navigating an increasingly “hybrid” communicative space, in which the demands of transparency, service and participation are confronted with drives towards spectacularisation, self-promotion, window-dressing and permanent electoral logic.
Communicative hybridities are the key subject of this book, which stems from the EPIC-POPS research project of the University of Cagliari. It reports the main results emerging from the fieldwork conducted during (and after) the Covid-19 pandemic emergency in Sardinia, and is enriched by the contributions of scholars and experts in the field of public and political communication issues who took part in the project's final conference.
The narrative is developed around three main axes: the conceptual and normative evolution of institutional communication; the empirical analysis of local public and political communication practices, around the figures of mayors and the communication and information structures of Sardinian municipalities; and the perspectives and scenarios linked to the adoption of emerging technologies such as generative artificial intelligence in the public sector. On the one hand, the risks of entropic confusion between institutional messages and political propaganda in digital ecosystems involving the various levels of public administrations are denounced; on the other, possible levers are identified to recompose the public communication function as a strategic activity, based on recognised competences, multi-level coordination and ethical awareness, putting the role of communicators back at the centre of the debate. |
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