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Marketing okiem młodych naukowców

This monograph is a collection of papers that were written as part of the First International Conference Marketing Through the Eyes of Young Scientists. The conference was realized by the Pollub.my Marketing Scientific Circle, operating at the Department of Marketing, Faculty of Management, Lublin U...

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Glavni avtor: Bojanowska, Agnieszka
Format: Online
Jezik:poljščina
Izdano: Lublin University of Technology Publishing House 2025
Teme:
marketing, young scientists, eco-marketing, closed-loop economy
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSR Marketing for change / Cause-related marketing
Online dostop:https://directory.doabooks.org/handle/20.500.12854/163234
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Izvleček:This monograph is a collection of papers that were written as part of the First International Conference Marketing Through the Eyes of Young Scientists. The conference was realized by the Pollub.my Marketing Scientific Circle, operating at the Department of Marketing, Faculty of Management, Lublin University of Technology. The publication presents the results of works on marketing in the broadest sense of the term, in particular relating to the history of marketing, closed-loop economy and eco-marketing, modern marketing tools, customer relationship management, image marketing, marketing communications, as well as social media. An important value of the publication is the integration of the community of young researchers exploring marketing topics.

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