Heritage and Romantic Consumption in China

The drums beat, an old man in a grand robe mutters incantations and three brides on horseback led by their grooms on foot proceed to the Naxi Wedding Courtyard, accompanied, watched and photographed the whole way by tourists, who have bought tickets for the privilege. The traditional wedding ceremon...

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Prif Awdur: Zhu, Yujie
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Cyhoeddwyd: Taylor & Francis 2025
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Mynediad Ar-lein:ONIX_20251023T102741_9781040779545_44
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author Zhu, Yujie
author_browse Zhu, Yujie
author_facet Zhu, Yujie
author_sort Zhu, Yujie
collection Directory of Open Access Books
description The drums beat, an old man in a grand robe mutters incantations and three brides on horseback led by their grooms on foot proceed to the Naxi Wedding Courtyard, accompanied, watched and photographed the whole way by tourists, who have bought tickets for the privilege. The traditional wedding ceremonies are performed for the ethnic tourism industry in Lijiang, a World Heritage town in southwest China. This book examines how heritage interacts with social-cultural changes and how individuals perform and negotiate their identities through daily practices that include tourism, on the one hand, and the performance of ethnicity on the other. The wedding performances in Lijiang not only serve as a heritage 'product' but show how the heritage and tourism industry helps to shape people's values, dreams and expectations. This book also explores the rise of 'romantic consumerism' in contemporary China. Chinese dissatisfaction with the urban mundane leads to romanticized interests in practices and people deemed to be natural, ethnic, spiritual and aesthetic, and a search for tradition and authenticity. But what, exactly, are tradition and authenticity, and what happens to them when they are turned into performance?
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language eng
publishDate 2025
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publisherStr Taylor & Francis
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spelling doab-20.500.12854ir-1684762025-10-24T05:06:25Z Heritage and Romantic Consumption in China Zhu, Yujie cultural heritage thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GL Library and information sciences / Museology::GLZ Museology and heritage studies thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology The drums beat, an old man in a grand robe mutters incantations and three brides on horseback led by their grooms on foot proceed to the Naxi Wedding Courtyard, accompanied, watched and photographed the whole way by tourists, who have bought tickets for the privilege. The traditional wedding ceremonies are performed for the ethnic tourism industry in Lijiang, a World Heritage town in southwest China. This book examines how heritage interacts with social-cultural changes and how individuals perform and negotiate their identities through daily practices that include tourism, on the one hand, and the performance of ethnicity on the other. The wedding performances in Lijiang not only serve as a heritage 'product' but show how the heritage and tourism industry helps to shape people's values, dreams and expectations. This book also explores the rise of 'romantic consumerism' in contemporary China. Chinese dissatisfaction with the urban mundane leads to romanticized interests in practices and people deemed to be natural, ethnic, spiritual and aesthetic, and a search for tradition and authenticity. But what, exactly, are tradition and authenticity, and what happens to them when they are turned into performance? 2025-10-24T05:06:23Z 2025-10-24T05:06:23Z 2025-10-23T08:33:23Z 2025 book ONIX_20251023T102741_9781040779545_44 https://library.oapen.org/handle/20.500.12657/107847 9781040779545 9781003697251 9781040795064 9781041180814 9789462985674 https://directory.doabooks.org/handle/20.500.12854/168476 eng Asian Heritages open access image/jpeg n/a https://library.oapen.org/bitstream/20.500.12657/107847/1/9781040779545.pdf Taylor & Francis Routledge 10.4324/9781003697251 10.4324/9781003697251 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781040779545 9781003697251 9781040795064 9781041180814 9789462985674 Routledge 166 Oxford open access
spellingShingle cultural heritage
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GL Library and information sciences / Museology::GLZ Museology and heritage studies
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology
Zhu, Yujie
Heritage and Romantic Consumption in China
title Heritage and Romantic Consumption in China
title_full Heritage and Romantic Consumption in China
title_fullStr Heritage and Romantic Consumption in China
title_full_unstemmed Heritage and Romantic Consumption in China
title_short Heritage and Romantic Consumption in China
title_sort heritage and romantic consumption in china
topic cultural heritage
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GL Library and information sciences / Museology::GLZ Museology and heritage studies
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology
topic_facet cultural heritage
thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GL Library and information sciences / Museology::GLZ Museology and heritage studies
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology
url ONIX_20251023T102741_9781040779545_44
work_keys_str_mv AT zhuyujie heritageandromanticconsumptioninchina