Social Media Activism
This book focuses on the referendums against water privatization in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this...
I tiakina i:
| Kaituhi matua: | |
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| Hōputu: | Online |
| Reo: | Ingarihi |
| I whakaputaina: |
Taylor & Francis
2025
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| Ngā marau: | |
| Urunga tuihono: | ONIX_20251023T102741_9781040780756_61 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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| _version_ | 1869530202596442112 |
|---|---|
| author | Cernison, Matteo |
| author_browse | Cernison, Matteo |
| author_facet | Cernison, Matteo |
| author_sort | Cernison, Matteo |
| collection | Directory of Open Access Books |
| description | This book focuses on the referendums against water privatization in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution — the increased relevance of social media platforms — affected in very different ways organizations with divergent characteristics, promoting at the same time decentralized communication practices, and new ways of coordinating dispersed communities of people. Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists’ perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism. |
| format | Online |
| id | doab-20.500.12854ir-168510 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1685102025-10-24T05:11:59Z Social Media Activism Cernison, Matteo social media water commons campaigning social movements facebook referendums thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPW Political activism / Political engagement::JPWG Pressure groups, protest movements and non-violent action This book focuses on the referendums against water privatization in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution — the increased relevance of social media platforms — affected in very different ways organizations with divergent characteristics, promoting at the same time decentralized communication practices, and new ways of coordinating dispersed communities of people. Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists’ perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism. 2025-10-24T05:11:58Z 2025-10-24T05:11:58Z 2025-10-23T08:34:29Z 2025 book ONIX_20251023T102741_9781040780756_61 https://library.oapen.org/handle/20.500.12657/107864 9781040780756 9781040795408 9781003703907 9781041186267 9789462980068 https://directory.doabooks.org/handle/20.500.12854/168510 eng Protest and Social Movements open access image/jpeg n/a https://library.oapen.org/bitstream/20.500.12657/107864/1/9781040780756.pdf Taylor & Francis Routledge 10.5117/9789462980068 10.5117/9789462980068 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781040780756 9781040795408 9781003703907 9781041186267 9789462980068 Routledge 242 Oxford open access |
| spellingShingle | social media water commons campaigning social movements referendums thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPW Political activism / Political engagement::JPWG Pressure groups, protest movements and non-violent action Cernison, Matteo Social Media Activism |
| title | Social Media Activism |
| title_full | Social Media Activism |
| title_fullStr | Social Media Activism |
| title_full_unstemmed | Social Media Activism |
| title_short | Social Media Activism |
| title_sort | social media activism |
| topic | social media water commons campaigning social movements referendums thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPW Political activism / Political engagement::JPWG Pressure groups, protest movements and non-violent action |
| topic_facet | social media water commons campaigning social movements referendums thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPW Political activism / Political engagement::JPWG Pressure groups, protest movements and non-violent action |
| url | ONIX_20251023T102741_9781040780756_61 |
| work_keys_str_mv | AT cernisonmatteo socialmediaactivism |